Blue Frog launches music production company, soundlabs and record label

Company Brief

New Delhi, May 19, 2008

Blue Frog, the revolutionary night club which took Mumbai by storm in December 2007 is now ready to take over the Urban Indian Music Scene in the city with 3 new wings:

Blue Frog Production- An integrated music production company.

Blue Frog Soundlabs- Four state-of-the-art music recording studios.

Blue Frog Records- An independent record label.

Blue frog has already created an impact in the Music Market in Mumbai with its versatility and eclectic sound. This will only be heightened with the 3 new Music businesses which will in turn leverage each other in the sense that a label-signed artist can play at the club, record their album at the studios and do commercial work with the production house, thus diversifying revenue streams and increasing their exposure in the industry while still keeping things “in the family”.

Blue Frog Production

Blue Frog Production offers intelligent sound consultancy, integrated music production services and custom-designed audio experiences. Its resources include a seasoned team of composers, producers, strategic brand consultants and client servicing executives who ensure the development of a robust product blueprint; which the Soundlabs in turn bring to life.

Blue Frog Production is revolutionizing the nature of the business by creating standardized composer rate cards and eliminating messy royalty issues. Its streamlined system of working provides ease of operations to clients who want a business bottom line and to composers who want to be able to come in simply to compose and create.

The production company’s roster includes composers ranging from the most seasoned to young, upcoming talent who will be mentored and nurtured by the veterans. By bringing fresh talent to a saturated market place, the company exposes clients to high quality, previously untapped talent under the able guidance of senior composers.

“What we're really selling at Blue Frog Production is a better quality of life: we're aiming at making the whole process of “making music” painless, pleasurable and professional. We are promising everyone more time to do all the other things in life that add to the rich experiences that let good people achieve excellence,” says partner Srila Chatterjee.

Beyond the traditional music production areas of television, advertising films and radio jingles, Blue Frog Production is foraying into fields like retail soundscaping (including customized in-store radio channels and caller hold tunes), computer game audio design and a fully interactive digital audio library that offers high quality music in bulk through a simple subscription buying mechanism.

Blue Frog Soundlabs

Housed next to the Blue Frog Club, in an airy 4000 square foot warehouse space, the Blue Frog Soundlabs bring together top-of-the-line technology and client comfort in one space.

Four state-of-the-art Studios: Labs A & B being the larger ones, fitted with SSL AWS900 consoles, a stereo setup of Dynaudio M3 monitoring and a 5.1 setup using Dynaudio Air 15s.

Labs C and D being the smaller ones, with custom Manley consoles and a stereo setup of custom Dynaudio C3 monitors. The recording areas have variable acoustic treatment to allow each room’s reverberation time to be changed for different setups.

Clients can sip espresso, surf the web or kill time over a game of pool in the lounge while waiting on a take, as well as enjoy a daily menu created by head chef Rahul Akerkar. Composers have their own quiet writing, thinking and napping space, and can meet with clients to review audio projects in a comfortable, fully-equipped conference room. The premium recording studios promise the best bang-for-buck from world-class equipment, and also function as a gallery of contemporary art.

Designed by acclaimed UK-based audio designers Munro Acoustics, (www.munro.co.uk), the space has been conceived by composers, for composers and artists.

It is a workplace designed not just for capturing music, but for creating it.

Blue Frog Records

Bollywood, bhangra and “Indipop” genres have been staple exports from the Indian subcontinent; with a focus on less-represented styles including jazz, blues, funk, world fusion, experimental pop and edgy rock, Blue Frog Records positions itself as an alternative to the mainstream.

“Blue Frog Records gives non-mainstream artists freedom of musical expression and offers the public a complete package of their favourite band: eclectic, collectible cover art, a beautifully designed and written booklet with lyrics, stories, artwork and information, music CDs and live concert DVDs. We also organise tours and corporate gigs for label-signed artists,” explains Ashutosh Phatak, musician, composer and co-founder of Blue Frog.

Blue Frog Records applies a more modern business philosophy in its approach. By integrating artist management services with the record label, the company will use live performances at clubs, festivals and events in India and abroad to boost exposure, CD sales and the direct fanbase of label-signed artists.

For further information, please contact:

Coffee Communication Solutions

Natasha Parekh

Mob: 9833960322

e-mail: natasha@coffeespeak.com