Bajaj Electricals ties up with Trilux Lenze

Company release, January 12, 2005

New Delhi

Bajaj Electricals Ltd. – Luminaires Business Unit, the leading player in the Indian lighting market, embarked on a new path in the lighting industry, today. The company announced its exclusive licensing arrangement with the leading European luminaires brand TRILUX which is the market leader in Commercial & Industrial Lighting in Germany. One of the premium brands in Europe, Trilux has a global presence in all major developed & developing countries.

Speaking at the press conference at the launch of the TRILUX range in Mumbai, Mr. R Ramakrishnan, President and COO of Bajaj Electricals Ltd, said, “Bajaj Electricals has always pioneered to bring to the Indian market, world class global standard products & solutions. It gives me great pleasure to launch amongst top architects, consultants, designers & customers the TRILUX range of products. With an exclusive licensing agreement with TRILUX Lenze of Germany, the Bajaj Luminaires Business unit will offer to the Indian customers & Specifiers, state of the art TRILUX range of lighting products & services”

He added, “Through this licensing agreement Bajaj India’s most trusted luminaires brand will avail of TRILUX’s superior technology whereas TRILUX will achieve an inroad into Bajaj’s undisputed distribution network across India. We look forward to this relationship improving our market presence dramatically in the Indian lighting market.”

Bajaj Luminaires is also introducing two new ranges of products “Ambience” & “Le Magique”, which are targeted towards the retail segment & the landscape segment of the market. Incorporating technology and components from leading lighting companies in Europe, these products are sure to entice the crème-de la crème of the Indian market.

Further, Mr. R Ramakrishnan said “We recognized a need gap in the market for a full spectrum of lighting products, therefore we decided to tie up with Europe’s number 1, premium luminaire brand “ Trilux”. Trilux , Ambience and Le Magique are the 3 brands that form a part of our strategy to dominate the lighting industry by focusing on multiple segments and applications. With these initiatives, Bajaj Luminaires BU is now well poised to address the requirements of the niche markets in the Indian lighting industry.”

About TRILUX Lenze Lighting Limited:

TRILUX was founded in late 1988 and commenced trading in 1989 in Walton on Thames, Surrey. TRILUX manufactures and supplies technical interior and external luminaires suitable for use with fluorescent and discharge lamps, street and amenity lighting including luminaires for car parks and tunnels, architectural lighting for internal and external applications, spot and floodlighting and medical lighting and trunking systems for all applications from daycare to intensive care.

About Bajaj Electricals Ltd.:

Bajaj Electricals Limited has a very comprehensive and efficient range of Light Sources and Luminaries for varied applications, colour and moods. Their lighting products include Lamps, Tubes, Luminaires, Highmasts and Lighting Projects. The range of light sources combines Fluorescent Lamps, Compact Fluorescent Lamps, Sodium vapour and Metal Halide Lamps.

BEL Luminaires also find extensive usage in commercial lighting, for airports, stadiums, shopping complexes, technology parks, monuments or gardens. Street lighting and flood lighting are other important facets of the luminaires business unit where an array of product range commands a significant market share. The business unit integrates its luminaires applications with emerging technologies such as fiber optics and lighting controls for selective relevant installations.

For further information please contact:

Deepa Vaidyanathan / Kehkashan Merchant

LINOpinion – The Lintas Public Relations Division

Ph:22854590-97