Lizol launches an innovative Kitchen Cleaner

Company Brief

New Delhi, June 05, 2008

Marking its grand foray in the kitchen cleaning segment, Lizol, Reckitt Benckiser’s leading surface cleaner and disinfectant brand has launched a remarkably new kitchen cleaner product for the Indian market. Lizol Kitchen Cleaner kills 99.9% germs within 60 seconds and has a powerful formulation which removes tough grease stains. Lizol Kitchen Cleaner is safe to use on surfaces where food is prepared as one just needs to wipe it post use, instead of rinsing. The Lizol kitchen cleaner comes in a convenient spray format and is available across Modern Trade Stores at Rs. 75 for 500 ml.

Launching the all new Lizol kitchen cleaner, Mr. Chander Mohan Sethi, Chairman and Managing Director, Reckitt Benckiser (India) Ltd said, “The new Lizol kitchen cleaner is the result of the extensive research from Reckitt Benckiser and is a truly world class product for the Indian market. The product is a step forward in providing a user friendly spray that will keep the home and kitchen environment clean and free from germs. After all, germs in Kitchen can affect the health of the entire family.”

Lizol kitchen cleaner ensures complete protection from oil, grease, and invisible germs which are present on kitchen surfaces but cannot be seen. Its spray format can be used without requiring any rinsing, saving much needed time, energy and precious water.

Lysol/Lizol, is the world’s No1 disinfectant floor cleaner.Launched in the year 1997 in India, Lizol is the market leader in the All Purpose Cleaner (APC) segment with 39% value market share. ‘Lysol’ is the no.1 disinfectant brand in U.S, with majority of the households using Lysol products. Families have trusted the brand to help keep their homes healthy for over 100 years.

Safe to use on surfaces where food is prepared & only requires wiping instead of rinsing. Available in convenient trigger spray format at Rs. 75 for 500ml.

For further information, please contact:

Integral PR Services Pvt. Ltd

Shaila Shrivastav

Mob: 9891449225

e-mail: shaila@integralpr.com