HomeTown announces tie up with ARAN Cucine for DENOVO range of Exclusive Italian kitchens in Home town

Company Brief

New Delhi, June 10, 2008

HomeTown, a part of the Future Group, India’s most comprehensive home making / home improvement store, now announces its association with one of Italy’s best modular kitchen makers – ARAN Cucine, thru its exclusive brand DENOVO for the first time in India.

Denovo kitchens offer a perfect balance between aesthetic features as well as design and technology. It comes with a wide range of designer kitchen options like Tiziano great range of kitchen designs which is well balanced and tailored according to the consumers needs. Classic kitchen collection – Leonardo showcases a luxurious and evocative design with a unique combination of wood, glass, veneer that delights the eye and pleases the cooking enthusiasts. The premium range called Giotto is the beauty of solid wood which is enhanced in this range of kitchens and Raffaelo with absolute elegance yet built with rugged material to suit demanding Indian cooking culture.

Said, Mahesh Shah, CEO, HomeTown, “Hometown brings to its customers a complete kitchen experience with Italy’s best brand – Denovo. We are very happy and privileged to announce this exclusive tie-up with Denevo. Denevo represents robust quality backed with aesthetics. By offering Denovo products we are exposing our consumers to experience of not only the Italian design but also break the myth of high price and long delivery timelines”.

Said Mr. Rocco Pelligrini, Director-Exports– Asia Pacific at Aran World Italy “When it came to choosing a partner for the launch of our priced Denovo brand in India, HomeTown was the best choice, as it is the largest and the only complete home solutions store in India. With this tie up we are confident of catering to the needs of the Indian audience”.

Denovo also offers a wide range of bold colors like reds, greens apart from the different wood shades like walnut and cherry. HomeTown showcases 4 displays of Denovo range with options of eleven different colors. Apart from the exquisite variety in kitchens hometown offers a sting of benefits to its customers like quick express delivery of fifteen days to install your dream kitchen along with a warranty of ten years.

To top it up, DENOVO is available to customers with a whole array of state of the art built in appliance options with a perfect blend of design excellence, contemporary styling. With this variety hometown offers that perfect look to your DREAM KITCHEN!!

For further information, please contact:

Priyanka Dhavan

Email: priyanka@brand-comm.com

Mobile: 9322148535