Haier ranked 13th among World’s 200 most reputed Companies

Company Brief

New Delhi, June 12, 2008

Haier, the world's fourth leading manufacturer of white goods (home appliances), has been ranked 13th among the ‘Top 200 Most Respected Companies’ in the World in a recent survey released by Forbes.com in conjunction with the Reputation Institute, an independent American consulting firm. Haier’s reputation score of 81.19 places Haier in an elite group made up of the 200 best regarded companies in the world.

According to Mr Shi Zhiyuan, Managing Director, Haier Appliances India, “It is our constant endeavour to excel in our performance and offer our stakeholders consistent value year after year. Innovation in technology and the passion to take the company to greater heights are some of the factors that contribute to our success.”

Ranked at number 13, Haier surpasses other consumer durables and electronics companies that have made it to this prestigious list, by a substantial margin. Just after Haier at number 14 is Infosys Technologies. Earlier, Haier has also been among the top 14 Most Admired Companies in Asia and Forbes is further evidence of Haier dedication to their valued customers and their needs and aspirations.

The Global Pulse 2008 study indicates that consumers are most influenced by a company's delivery of high quality products and services, accounting for 17.6% of a company's reputation. But, Governance and Citizenship combined account for more than 30% of a company's reputation. The World's Best Corporate Reputations is compiled by US-based Reputation Institute, which is a private advisory firm specializing in corporate reputation management.

Japan's Toyota, topped the list followed by Google, Swedish retailer IKEA, etc. Forbes has been conducting the survey since 2006 in conjunction with the Reputation Institute, a New York-based research and consulting firm. The study measures the overall respect, trust, esteem, and admiration consumers hold towards the largest 600 companies in the world. Governance and citizenship combined account for more than 30% of a company's reputation.

Top-tier companies received a score higher than 80, while the global average score was 64.2, according to the study. Haier scored 81.19 which reinforces that the consumers have a high level of trust, respect, and good feelings for the company. Haier always offers its customer’s benefits that help them lead a better life as a result of their endeavour to understand life better and work technology around it.

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