Diesel watches launched in India

Company Brief

Mumbai, June 19, 2008

Time is short. Join the Diesel Spring 08 Timepiece collection and Live Even Faster!

Wherever you live, you are constantly running through life, competing against yourself and others. Running for success, for excess, for money – sometimes you don't even know why everything is in such a hurry. Brace yourself for Diesel Spring Summer 2008 Timeframes collection, now launched in India which ensures you stay ahead of the game.

Diesel, the globally acclaimed casual wear brand from Italy is present over 80 countries and is a revolution among the youth. Revered as a leader in pioneering new styles, each watch in the Time Frames collection combines an exquisite design and a contemporary look with an urban flare. The watches are available in a wide range of colours with combinations in metal, leather and crystal.

Drawing inspiration from its rich past dating back to the 1970's the collection is dynamic comprising of watches for both the urban men and women of varied tastes and preferences rejecting trends followed by typical fashionistas.

The men's collection inspired by divers and the Wild West includes - tough watches blended in stainless steel dials with black rubber straps and a detachable crown guard, digital display divided into quadrants creating a clean futuristic look.

The piece-d-resistance is a yellow crystal watch that appears to be anchored to the Gunmetal coloured case by stainless steel side pieces. The dial is framed by retro glass that demands to be noticed whilst the black leather strap ensures a strong grip. The price range for men's collection is between Rs. 6,495/- and Rs.12, 495/-.

The women collection is trendy, colourful and elevates watches as a fashion brand to the next level. Inspired by modern attitudes where women break free to lead their own lives the watches exhume energy, individuality and at the same time unconventionality. Features include - diamond textured bracelet designs, stylish protective grills, mineral crystal dials, stainless steel cases, leather straps and a chain which sets your date and time with a single click. The ladies watches are in the range of Rs. 5,495 to 6,495.

These watches are available at select Lifestyle stores and premium watch retail stores.

For further information, please contact:

PR PUNDIT

Merryl D'Souza

Tel: 022-2495 0847 / 022-6571 8104

Mob: +91 98204 16247

Fax: 022-2495 0819

e-mail: merryl.d@prpundit.com

Website: www.prpundit.com