Wipro Babysoft Diapers launches variant

Company Brief

New Delhi, June 26, 2008

Wipro Babysoft has rolled out a new variant to its popular cloth feel diapers. Called Wipro BabySoft 'Dry Care' diapers, these diapers have been launched keeping in mind the requirements of the first time users / occasional users of diapers who want a diaper at an economical price point but without compromising on the quality.

This variant of diapers from Wipro BabySoft is available in packs of 2's/ 5's / 10's and the cost of it is Rs.9 per diaper.

Mr. Anil Chugh, Senior Vice President (Sales and Marketing), Wipro Consumer Care and Lighting, said, 'This variant of Wipro Babysoft diaper has been launched after feedback from new consumers who have just started using diapers / occasional users that they wanted diapers at a lower price point that could be used for shorter durations of time but without compromising on comfort and quality.'

Wipro Babysoft, the range of baby products from Wipro Consumer Care offers diapers, nappies, baby toilteries like baby soaps, baby oil and baby Talc as well as other baby care acccessories. The diapers from Wipro Babysoft are amongst the market leaders in the regions that they are operating in today.

For further details, please contact:

Harpreet Singh Marwah

CLEA PR

Mobile: 9810276332