Toyota launches Corolla limited edition 2005

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afaqs! news bureau
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Company release, January 14, 2005

Bangalore

Toyota Kirloskar Motor (TKM) today announced the launch of a variant of the World's No. 1 bestseller, Corolla Limited Edition 2005. India's most popular vehicle in the executive segment will now be available in an enigmatic Dark Red Mica Metallic colour that will set your hearts racing. TKM is planning to sell 250 units of the Corolla Limited Edition 2005.

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All variants of the new Corolla will come with additional features like Anti-Locking Braking System (ABS), Hood Insulator and Headlamp Leveling Switch.

Corolla has registered sales of 10,195 units from January to December 2004, a growth of 25% over the previous year. Corolla has recorded the highest ever retail sales at 1023 units in December 2004.

According to Mr. A Toyoshima, Managing Director, TKM, "The best selling car in the world has also become the best seller in the segment in India over the past one year. In the process it has also redefined the perception of styling, performance and quality in the Executive Segment of the automobile industry in India."

Adapted for Indian conditions, the Corolla brings to the customer the style and performance of a world-class sedan; backed by a reputation for quality, spare parts and service.

The Corolla is competitively priced, making it the ideal premium car suitable for the Indian automobile market. Ex-showroom Bangalore price for the Corolla Limited Edition 2005 variant is Rs. 10.89 lakhs.

"The Toyota Corolla is popular because we is listened to the customer needs and met their expectations. The new features introduced in the limited edition reinforces our commitment to continuous improvement," said Mr. K.K. Swamy, Deputy Managing Director, TKM.

The unique features of Toyota Corolla include the powerful VVTi engine, Intelligent Automatic Climatic Control AC, Optimum mileage and luxurious Interiors.

Toyota Corolla has recently been ranked as best quality car in premium midsize segment by J. D. Power Asia Pacific 2004 India APEAL Study. This result closely follows the results of J.D. Power Asia Pacific 2004 India Initial Quality Study where Toyota Corolla was ranked best quality car not only in Premium Midsize Segment but also across all passenger car segments and achieved the record breaking score by receiving lowest ever problems per car which is the best ever recorded in the Indian automobile industry

The Toyota Corolla also dominated the recently held TNS 2004 Total Customer Satisfaction Ranking survey, which was based on Sales Satisfaction, Product Quality, Vehicle performance and design, After sales service, brand image and cost of ownership of vehicle.

About Toyota Corolla

The present, 9th generation Corolla has set a benchmark in styling, comfort and performance in the automobile industry. Today the Corolla is present in 142 countries, manufactured in 13 countries other than Japan and has over 30 million proud owners across the world.

About Toyota Kirloskar Motor

TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 900 crores in its plant at Bidadi, employing over 2,300 people. The plant started production in December 1999 and has an installed capacity of 45,000 units annually.

For further information please contact:

S Roy Kandpal

Rediffusion DYR Public Relations

Mobile: 98450-97970 Phone: 5113-3102

Or

Sandeep K M / Sanjeeth Boloor

Plot No. 1, Bidadi Industrial Area

Ramanagar Taluk, Bangalore Rural - 562 109

Phone: 080 7287001 Ext: 391

Email: sandeepkm@tkm.co.in / sanjeeth@tkm.co.in

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