Beat the heat with Navratna Oil - Lite and Navratna Cool Talc

Company Brief

New Delhi, June 25, 2008

Emami Limited, Rs 600 crore FMCG major has launched two new products to keep you ‘Cool’ and ‘Fresh’ this summer, Navratna Oil – Lite and Navratna Cool Talc - Active Deo. They are formulated with all the natural ingredients after intensive research at Emami’s Research & Development Centre.

People today are stressed and fatigued and go through pressure and strain with everyday jobs and responsibilities. Navratna Oil – Lite, a non-sticky, light, transparent green coloured oil, with mild fragrance is refreshing and has a soothing cooling effect. The unique combination of Mahabhringraj and Green Almonds with 9 specially chosen herbs provides a cooling effect to reduce stress as well as taking care of one’s hair too.

Navratna Oil – Lite is available in 3.5 ml Sachet and 50 ml & 100 ml Bottles, priced at Rs 1.50, Rs 24/- and Rs 44/- respectively, currently in West Bengal and Andhra Pradesh only.

Intense heat & body odour are two of the most common problems that people experience in a country like India, which is predominantly hot and humid. The scorching heat drains all the energy out of our body. To combat all these problems Emami has launched Navratna Cool Talc - Active Deo to keep you cool & fresh this summer. The unique blend of mint and camphor generates cooling effect, which rejuvenates the senses and keeps one vibrant and fresh throughout the day. A 100 gm pack of Navratna Cool Talc - Active Deo is priced at Rs 33/-.

For further information, please contact:

Vaishnavi Corporate Communications

Uzzal Mohan

Mob: 92462 15332