L’Oréal Paris launches Double Extension Beauty Tubes Mascara

Company Brief

Bangalore, July 9, 2008

The classic two-step mascara from L’Oreal Paris just got smarter with this salon inspired Double Extension Beauty Tubes Mascara.

This unique mascara boasts of the ‘tubing technology’ which adds up to 80% more length by forming ultra-lengthening tiny tubes around and beyond the tip of your lashes. Ideal for sensitive eyes - it does not penetrate skin or lashes. In addition, it is also smudge proof and flake proof.

The new Double Extension works with a hi-tech formula for the Base and Top coats –

Base coat: Cellulose fibers in the base coat provide visible length while acting like a caring ‘scotch tape®’ by adhering to the keratine fibres of the lashes. Ceramide R regenerates the lashes, Omega Oil complex contributes nutrition and D-Panthenol provides protection.

Top coat: provides the ‘tubing technology’ by adding on a water absorbing film using ‘Simulgel’ technology.

Moreover, for removal the tubes come off in contact with warm water and that too without rubbing. Easy as never before!

Packaging - All this in a super-attractive package – with an enticing transparent red product body and efficient applicator brushes which facilitates quicker deposit of product. 

Availability - Double Extension Technology Beauty Tubes will be available at all L’Oreal Paris counters across India from July, 2008 onwards.

Price - Rs. 700/-

For further information, please contact:

Roshan M

Management Associate

ActiMedia Private Limited

Tel: +91 80 41540324

Mobile : 98860 41737

Email: roshan@actimediaindia.com