Nature’s Essence introduces its new color cosmetic range 'Coloressence'

Company Brief

New Delhi, July 31, 2008

Nature’s Essence, a personal care product brand having presence almost everywhere in India and 15 other countries worldwide has introduced their Color Cosmetic Range by the name of Coloressence. The range has been introduced in 16 other countries worldwide which includes 9 gulf countries and countries where Nature’s Essence personal care products are predominantly available. Bollywood’s famous Make-up artist – Cory Walia is endorsing the brand and is associated with all time favorite movies like Dhoom, K3G amongst others.

The range is comprising of Make-Up Base, Concealers, Foundation, Lip Sticks, Lip Gloss, Pan Sticks, Pan Cakes, Voluminizing Mascara, Eye Shades in Matte, Pearl Eye Shades, Powder Eye Liner, Loose Powders, Shimmer Powder, Blushers, Lipsticks, Shimmer highlighter, Skin and Body Illuminator, Aqua Base Make Up, Aqua Base Shimmer, Make Up Remover, Special Grand Combo Packs and a lot many exciting products in vibrant shades and hues. The manufacturing of these products is in the most ultra-modern set up and after years of intensive and extensive research. The packaging is also truly international with an Indian touch to suit the taste and preferences of the Indian consumers of today. The range has been developed with inputs from Germany and Korea and extensive customer interface across the world. These Color Cosmetics are made by truly understanding the Indian skin type. They are not very harsh for the skin and can stay for long hours on the skin.

With years of customer insight and perennial requests, the parent company, Nature’s Essence took up the task to offer a truly global range of professional Color Cosmetics and make-up accessories. Nature’s Essence has a long term association and even longer experience with practicing beauty experts and salon professionals and this is the reason that the parent company has introduced Coloressence only in the professional segment i.e. in Beauty Parlors, Beauty Salon and Makeup Studios in the initial stages. It will only be after 3 months that the company will be introducing Coloressence in organized retail segment like in Big Bazaar, Big Apple, Reliance Retail Outlet, Vishal Mega Mart, and other retail chains and also through select cosmetic counters all across the country.

This is the latest and treasured offering from the house of Nature’s Essence and draws its roots from a long term dream and years of perseverance and research. The result is nothing less than Poetry in motion. The launch of the professional segment will be able to fill the void of any Indian Company in the professional segment. The Salon and professional has long been governed by expensive products that are not coherent with the Indian Skin tones. Coloressence aims to bridge that gap existing for long time and offer a palette of products suiting Indian tones and sensibilities to perfection.

The launch of Color Cosmetic is an achievement for the parent company. The sleek exteriors and worthy interiors give the range the Luxuriant International look although the pricing remains truly Indian. Value for Money, Delight for Consumers; Nature’s Essence has strived to better its presentation with every passing day and Coloressence is a beautiful example of profound craftsmanship.

A Consumer friendly company that Nature’s Essence is, it believes in giving true value for money to its customers, therefore keeping this in mind, the products is priced in such a manner that a middle income man can easily afford and use these products.

This great success will enable Nature’s Essence to mark its presence in every country worldwide and encourage the company to introduce more products that directly suit the Indian skin type.

Price Range: Rs. 95 – Rs. 1180

Availability: Top Salons of and Lifestyle Stores

For further information, please contact:

Soumi Sriram

Mobile: 9891569520

Email: icpar.soumi@gmail.com