Tata Elxsi ties up with Proassist to jointly develop embedded systems

Company Brief

New Delhi, July 31, 2008

Tata Elxsi Limited, the technology arm of the multi-billion USD Tata Group, today announced its tie up with Proassist, one of Japan's leading providers of product/system development services in embedded control electronics.

Proassist is inherently strong in embedded solutions - Factory Automation technologies, providing services in embedded control system, hardware (ASIC/FPGA) to circuit design, consulting to prototyping/mass production and system integration. The partnership reiterates Tata Elxsi’s strength in embedded products and design- DSP, Imaging and ASIC. Both the companies will look towards drawing synergies and working together on various embedded projects for mutually benefiting their customer base in Japan.

Speaking on the tie-up Ms. Ikoma Kyoko, CEO, Proassist said, “ Tata Elxsi and Pro assist are in collaboration to build the PGDC (Proassist Global Development Center) in India with TEL, Bangalore. The PGDC will be responsible for embedded projects in DSP, Imaging and ASIC for Factory Automation customers in Japan. TEL and PA will jointly work on R&D projects and IP developments.”

Manoj Raghavan, Geography Head for Japan and East Asia, Tata Elxsi said, “ Japan remains a key market for Tata Elxsi. This collaboration with Proassist for the building the PGDC will not only help both the companies but will also strengthen our foothold in the long term and increment the level of our technical expertise in the embedded space and IP development.”

For further information, please contact:

Tata Elxsi Limited

Sanaj Natarajan

Tel: +91-80-22979250

Email: sanaj@tataelxsi.co.in

Vaishnavi Corporate Communications

Manpreet Singh

Mobile: +91-9810286337

Email: manpreet.singh@vccpl.com