P9 Design creates publicity design campaign for Balaji Motion Pictures 'C-Kkompany'

Company Brief

Mumbai, August 21, 2008

P9 Design, The Film Publicity Design vertical of P9 Integrated, India’s leading 360-degree International Film-Marketing Company from the Percept Holdings Group has created an interesting publicity design for posters, stills and billboards for C-Kkompany', the forthcoming blockbuster from Balaji Motion Pictures releasing on 29th August, 2008.

P9 designed the publicity campaign for C-Kkompany' by keeping the unique theme, subject & genre of the film in mind. The publicity layouts were devised and outlined in an intriguing manner but differently compared to the usual comic themes that are portrayed today in the name of publicity. The USP of the film was kept in mind while designing the posters & stills, major thrust was giving to the onscreen chemistry that the characters share. All the creatives have backdrop & images of middle class settings in Mumbai connoting the theme of the film.

As the audience would not like to watch these characters as losers; P9 Design portrayed the characters as winners and came out with a very catchy line ‘When Losers Become Rulers’. Even the logo design for the film is designed in an engaging way. The posters & hoardings of the film all over the country refreshingly stands out creating an interest in potential viewers on what C-Kkompany' is all about thus inducing them to go to the theatre and watch the film.

The film which is about 3 middle class characters Tushar Kapoor, Rajpal Yadav & Anupam Kher known for their comic timing & buffoonery acts are always in some kind of a problem somewhere related to money. They start calling people for extortion so that they can fulfill theirs as well as other needful people’s needs eventually winning them a tag of ‘Mumbai’s New Age Robin Hood’. But in the process they end up calling a real gangster and that’s when the climax begins.

Mr. Rahul Merchant, AVP, Business Development, P9 Integrated said: “In today’s time where every weekend there’s a clutter of film releases, it has become pivotal for every movie that gets released to get noticed. Every weekend only one or two films manage to standout. Posters & film stills are the first interface between the audience and the film. The poster has to be intriguing enough to induce the viewers to watch a film. It’s that understanding that makes us deliver the best. P9’s Publicity Design vertical tries to give every film a distinct look through an apt well thought concept and approach for designing posters by effectively understanding the script, defining the target audience, finding an insight, deciding positioning of the film and then delivering the execution.

P9 recently has also embarked in providing Website Designing and Promo Designing Services with an expert team of professionals to film makers all over the world.

P9 boasts of a prominent body of work which they have designed for discerning production houses like Mukta Arts, White Feather Films, Percept Picture Company, Adlabs, Studio 18, Atul Productions, ASA FILMS & other individual producers.

P9's film chronicles include Shaurya, Summer 2007, Hastey Hastey, Dus Kahaniyan, Dhol, Bombay To Bangkok, Return Of Hanuman, Mumbai Salsa, Loins Of Punjab their forthcoming films include Rubaru, Right Yaa Wrong, Rang Rasiya, Aashayein, Firaaq, Pankh, Manikantan, Kanchivaram, Tasveer 8x 10 and many more.

P9's publicity vertical has a young and dynamic creative team of 15 professionals headed by Paras Kanani.

For further information, please contact:

Percept Profile

Vivek Kotian

Email: vivek@perceptprofile.com

Mobile: 9820310487