Network 18 introduces product videos for its e-commerce portal homeshop18.com

Company Brief

New Delhi, August 22, 2008

HomeShop18, India’s first 24 hour home shopping channel from the Network18 Group, has taken a technological leap in the internet shopping domain by introducing product videos for their e-commerce portal www.homeshop18.com. For the first time in India, consumers will be able to see actual demonstration which showcases product usage apart from images. HomeShop18’s ecommerce portal has already uploaded demo videos for over 200 products highlighting their in-depth features and benefits to help the customer make an informed choice. The company promises to take the video content to over 1000 products very soon.

HomeShop18 is India’s leading Virtual Retail Player offering consumers the convenience of shopping from home or on the move. Consumers can choose from a vast range of exciting, innovative and eye catching branded products across various categories. HomeShop18 has become a popular shopping destination all across the country with a customer base in nearly 1700 cities.

Announcing this industry-first, Sundeep Malhotra, CEO HomeShop18, said “We have tried to make HomeShop18’s e commerce portal as convenient and user friendly as possible. This is a platform which is built to deliver outstanding customer experience and product demo video is definitely a step towards achieving this goal. HomeShop18 is all about exceptional value and world class consumer experience and this new innovation is another step in our journey towards customer delight”

Since its formal launch in August last year, HomeShop18.com has been growing at a rapid pace. It has started the financial year on a strong note, recording a traffic growth of over 100% quarter-on-quarter. The ecommerce portal also won the PC World’s presitigious “Best Shopping Website” Award earlier this year.

For further information, please contact:

PR Pundit

Shilpa Arora

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Email : shilpa.a@prpundit.com