HomeShop18 to power shopping for Kotak Mahindra bank's card holders

Company Brief

New Delhi, August 26, 2008

HomeShop18, India’s first 24 hour home shopping channel & Kotak Mahindra Bank, a division of the Kotak Group have come together to create a unique proposition for Kotak card customers. Kotak Credit Card & Debit Card users will now have the privilege of home shopping at www.kotakcards.com, which apart from other banking features will be powered with an exclusive HomeShop18 shopping window.

This unique shopping window will be managed entirely by HomeShop18, India’s leading Virtual Retail Player, and it will enable Kotak Card users to enjoy shopping at the click of mouse. HomeShop18 offers established brands, great products at great prices and all orders come with the convenience of Free Home Delivery.

Expressing his views on the tie up, Sundeep Malhotra, CEO, HomeShop18 said, “We are happy to extend our services to the valued Kotak Card users. We are confident that Kotak's vast customer base and our robust product range would together help provide exceptional value & experience. We look forward to a long and fruitful association with them.”

Talking about the alliance Subrat Pani, Business Head – Credit Cards, Kotak Mahindra Bank said, “We are delighted to tie up with HomeShop18, since we recognize the need to offer our customers best in class products and services. This tie-up, under the umbrella brand of “dreamdeals”, facilitates a unique customized shopping experience to the Kotak credi card user. We are confident that the relationship marks the beginning of a customized shopping experience in the Indian retail market.

For further information, please contact:

PR Pundit

Shilpa Arora

Tel: +91-0124-4229300

Email: shilpa.a@prpundit.com