Henkel India Ltd. introduces latest range of air fresheners from Renuzit

Company Brief

Chennai, September 16, 2008

Henkel India Ltd. today announced the latest range of air fresheners from Renuzit to help in creating a fresh feel home. Renuzit family of products helps to eliminate odors and fill every space with a beautiful fragrance.

Aerosol Sprays are available in five exotic fragrances - After the rain, Dream garden, Citrus sunburst, Crisp Cotton & Cool Morning Air. These are priced at Rs.100 for 255 gm. A few light sprays and you'll quickly eliminate odors, leaving behind the scent of freshly-picked flowers, luscious fruits or warm, sun-dried linens.

Adjustable Continuous Air Fresheners are available in 4 exotic fragrances - After the rain, Lavender, Citrus sunburst, and Spring Flowers. This gel based air freshener evaporates continuously to emit fragrance. The advantage here is that you can adjust the cone height and release just the right amount of fragrance you require to banish odors and leave behind a clean, refreshing scent. These are priced at Rs.75 for 212 gm.

Car Fresheners are available in two fragrances - After the Rain and Hawaiian Sunset.Renuzit ® Car clips onto your car's vent to neutralize odors and circulate a fresh, clean scent that your whole family will enjoy. These are priced at Rs 175 for a starter pack and Rs 99 for a refill pack.

Super Odor Neutralizers are available in two fragrances - After the Rain and Pure Breeze. Chronic household odors can be caused when pet hair, smoke and food particles become trapped in carpet and fabric fibers. This is the first air freshener that eliminates odors in the air, fabric and carpet leaving behind a fresh, clean, long-lasting fragrance.  These are priced at Rs 125 for a 384ml spray bottle.

Speaking on the range of air fresheners, Mr. Satish Kumar, MD, Henkel India Ltd. said, "Though the air care market is nascent in India, during the past few years many home grown as well as international brands have entered the Rs.100 crore industry. As the size of homes shrink leaving the scope for proper ventilation, people in the cities are looking for products to freshen up their living spaces. Besides residential spaces, room fresheners have become an essential accessory in hotels, corporate houses, malls and even hospitals."

For over 30 years Renuzit has been offering a wide variety of fragrances to consumers in the US and other global markets. The increased purchasing power, emphasis on aesthetics and exposure to internationally available lifestyle products has widened the scope for the air care market in India.

For further information, please contact:

Hanmer MS&L Communications Pvt. Ltd.

Suchi Doshi

Associate Consultant

Tel: 044-42144891

Email: suchi@hanmerpr.com