Cinthol launches trendy compact sized 75 ml deo sprays

Company Brief

Mumbai, September 26, 2008

Godrej Consumer Products Ltd. a major player in the Indian FMCG Market with leadership in the personal care, hair care and fabric care categories, has launched Cinthol Deo Sprays in a special compact 75 ml. bottle, unleashing 24-hours confidence.

The Fougere aromatic fragrance of Cinthol’s Classic Deo spray and the fresh spring aroma of Cinthol’s Cologne Deo spray makes for unique fragrances well-known for their long lasting nature and are available in handy compact sized bottles.

Says Dr. R. K. Sinha, Chief Operating Officer (Marketing & Operations), Godrej Consumer Products Ltd., “Keeping in pace with today’s trends and lifestyle we have launched Cinthol Deo Sprays in a new and improved compact size of 75ml. This compact size of Cinthol Deodorants is essentially designed for the convenience of consumers and is in sync with Cinthol’s philosophy to innovate for better products.”

The new Cinthol range endorsed by Bollywood’s hottest star Hrithik Roshan is specially formulated for 24 hr confidence to enable an active lifestyle. It has an active deo formula for controlling body odour and Ultrascent technology for long lasting fragrance. With the crisp fragrances Cinthol delivers Freshness that revitalizes 24X7. The eye-catching and vibrant packaging symbolizes a sense of adventure, zest and action.

The New Cinthol range will be available across the country at modern retail and other outlets.

Product details:

For further information, please contact:

Madison Public relations

Sai Vaidya

Mobile: 9892217649

Email: sai@fort.madisonindia.com