Drona products available on HomeShop18

Company Brief

New Delhi, October 06, 2008

Drona, an eagerly awaited fantasy movie has done an exclusive tie up with HomeShop18, India’s first 24 hour home shopping channel, to sell the movie merchandise through the virtual retail format. The movie, which has been directed by eminent director Goldie Behl, is a blend of action and fantasy. Homeshop18 is the only virtual retail player in the country with whom there is a tie up to sell the merchandise from Drona.

HomeShop18 will air special promotions on the channel for all its viewers to view and buy the movie merchandise. Earlier this year, HomeShop18 had partnered with Love Story 2050 to sell its merchandise through a half hour show

The Drona merchandise available on HomeShop18 for customers to buy will include the following 3 products and for all them, the consumer will have the option of paying cash on delivery.

Bully Zapper: This is an Innovative Wrist Band, with a button to throw a strong light beam. It has 2 variants. It is made up of child safe recyclable plastic. The toy projects light with a slide & background of the Drona sword. The zapper is priced at only Rs 249/-

Drona’s Sword: Drona, the warrior in the movie has used this sword to protect the eternal circle of life and death. This sword relates to the brave character of the movie and emits light and sound both. This toy sword is priced at an attractive Rs.375/-.

Magic kits: There are three varieties of magic kits, including mystery shockers, magic busters and mind busters. Each kit further has five different varieties of games. The kits are priced at Rs 149 onwards

Talking about the tie up, Sundeep Malhotra, CEO, HomeShop18 said, “This tie up is the 2nd such tie up that HomeShop18 has entered into in the past 3/4 months. Movie merchandise ties up nicely with our channel content and customer needs. While at present, movie merchandise is a small business in India, it is our estimate that this will grow rapidly as more and more big budget movies come out with their merchandise. Where HomeShop18 can make a big difference to this emerging market is in taking the merchandise to a large audience with our nation-wide footprint”.

All the products come with Free Home Delivery. Furthermore, consumers need not pay anything upfront. They can pay when they receive the products. With HomeShop18’s wide logistics footprint and channel distribution reach, consumers across 1700 cities will be able to buy Drona’s merchandise.

For further information, please contact:

PR PUNDIT

Shilpa Arora

E-mail: shilpa.a@prpundit.com

Tel: +91 124 - 4229300