Britannia launches‘Shubh Kaamnayein’ a range of biscuits, premium cookies and cakes

Company Brief

New Delhi, October 13, 2008

The magical time of year, is round the corner. Bring in the festive season rejoicing and adding the glitter and glamour of celebration, with Britannia ‘Shubh Kaamnayein’ a range of biscuits, premium cookies and cakes.

The special edition for 2008 ‘Britannia Premium Assorted Cookies’ is all about surprises, the enchanting discovery of new tastes and innovative packaging. It offers you absolutely delightful cockies made with rich ingredients and flavors such as Cranberry, Butter Scotch, Honey Raisin, Choc Chips, Coffee Almond, Cashew, Honey and Almond. The much loved ‘Britannia Classic Hampers’ contain an assortment of Britannia’s popular brands like Good Day, Treat, Jim Jam, Bourbon and Little Hearts.

The innovatively conceptualized packaging of ingenious tray packs and collectible tin boxes, uses calligraphy, brush stokes of colors and clever use of symbols, beautifully fusing tradition and art for the festive season. It brings alive a commonality of joy and celebration. This range promises to pamper your senses and emotions.

We understand that the wondrous occasion of light and radiance is incomplete without the presence of near and dear ones.

Britannia ‘Shubh Kaamnayein’ joins you as you express your love and good wishes, to the ones who make life special for you.

Shalini Degan, Category Director, says, “Britannia ‘Shubh Kaamnayein’ is designed to add joy to moments, transforming them into delightful memories. We have judiciously packaged and pricede this entire range to make it available to everyone who wants to share good wishes. As part of 90th year festivity we present Britannia Shubh Kaamnayein, to add ‘Zindagi mein life’ .’’

For further information, please contact:

Madison Public Relations

Dimple Bharil

Mobile: 9969015894