Magic Lamp Genie unveils the Diwali campaign of HomeShop18

Company Brief

New Delhi, October 15, 2008

HomeShop18, India’s first 24 hour home shopping channel celebrates Diwali with a bang this year by launching its first nationwide promotion “Diwali Dhamaal”. This is coupled with the just released new mass media television campaign on this promotion.

The film introduces the home shopping on TV concept along with the grand prizes which can be won on Diwali. This is done by showcasing a wish fulfilling Genie who emerges out of a Magic lamp and who tells the family who has called him the secret of how he fulfills his own shopping desires.

In the film, the family comprises of a gizmo geek son, a daughter who wants trendy products, a well aware mother and a modern dad. They rub a magic lamp and a genie appears. A sleepy genie appears who is wondering why he was woken up. While the family rattles their wish list, the Genie in a very matter of fact tone tells the family, that for all these products all they have to do is to watch HomeShop18 for all their needs. While the family does not take to the Genie’s recommendations too easily, the genie tells them of the various offers available this Diwali on HomeShop18 and the family leaves the lamp aside in favor of the TV remote.

The film closes with the genie making a comeback and lets people on to his secret that he too shops from HomeShop18, India’s first 24 hour home shopping channel.

This Diwali festive season, HomeShop18 is offering great deals on big brands like Whirlpool, Godrej, Samsung, Nikon, Kodak etc. HomeShop18’s special line up of products includes Puja Thalis, Home Furnishings, Home & Kitchen Appliances, Mithais, Diwali Hampers, etc. Any customer who purchases, during the promotion period, from HomeShop18 TV Channel will be eligible to win from a number of prizes. These include 7 days all expense paid trip for a couple to Paris (4 prizes to be won), a 5 days all expenses paid trip to Thailand (8 prizes to be won), Samsung LCD TVs (10 winners).

Announcing the launch of the Diwali Dhamaal promotion, Sundeep Malhotra, CEO, HomeShop18¸said “HomeShop18 aims to provide a complete experience to customers all across India. Diwali is the most significant shopping season in our country and customers seek out exciting products at great prices, and we have made every effort to bring a large collection of products across every category at exciting price points. We have also launched the Diwali Dhamaal promotion to make the entire shopping experience with HomeShop18 a highly rewarding one.”

In the Diwali Dhamaal promotion, everybody wins. But that’s not all, everybody can win multiple times. For example, an electronics shopper can win a DVD player and also win, say, a Trip to Paris. But, what makes it more exciting is that the same shopper, is eligible to win multiple times, as he or she makes more transactions with HomeShop18 24 hour shopping channel.

For further information, please contact:

PR Pundit

Madhurima Chakraborty

Tel: +91 124 4229300

Email: madhurima.c@prpundit.com