Cartesian wins Al Tayer Group project to analyze loyalty program data

Company Brief

New Delhi, October 15, 2008

Cartesian Consulting has won a project from Dubai based Al Tayer Group (www.altayer.com), a leading regional diversified conglomerate, for marketing analytics on its retail loyalty program data. Founded in the United Arab Emirates in 1979, the Group has built leading operations in multiple sectors, including automotive, contracting, distribution, publishing, retail, and services.

Cartesian is excited to work on brands spanning the Al Tayer Group’s stable of fashion, jewellery, health & beauty, and home stores. Cartesian looks forward to applying learnings from its Loyalty and Direct Marketing heritage (through parent company – Direxions Marketing Solutions) to help Al Tayer Group gain insights into the behavior of its customers, cross sell opportunities, product associations, activation and churn prevention, and improvement of response rates to campaigns and offers. Cartesian will analyze the Al Tayer Group data on the Alterian platform, which promises exceptional speed in data visualization combined with modeling and campaign management capabilities.

Cartesian is excited at the entry into the retail analytics space in the Middle East market and the opportunity to demonstrate its capabilities in this domain.

For further information, please contact:

Cartesian Consulting

Sandeep Mittal

Business Head

Mobile: +91 9820343301