Zebra Technologies brings RFID & Bar Code Technology to Ludhiana

Company Brief

New Delhi, October 16, 2008

Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in specialty printing and automatic identification solutions, enters the Punjab market with auxiliary technology to suit the requirements of varied sectors in the industry. Having its presence felt in major cities in India like Mumbai, Delhi & Bangalore, Zebra Technologies is now looking at reaching out to the tier II and tier III cities in India. Zebra Technologies targets sectors across verticals which include Retail, Pharma, Healthcare, and Manufacturing, Airlines, Entertainment and others. In the past year, Zebra has received encouraging responses from companies across these sectors.

The overall market of printing solutions including printers in the country has been growing at a pace of 35-40% for the last 3-4 years. Within a short span of time, the overall automatic identification and Data capturing industry (AIDC) market has reached Rs.200 crore and it is expected to grow at robust pace. Zebra Technologies is looking to target organized retail, logistics and manufacturing segments for selling its printing solutions.

Shailesh Deshmukh, Country Head, India for Zebra Technologies says "Ludhiana is the industrial support/hub of Punjab and is one of the leading business centers in the whole northern province of India. Ludhiana has shown phenomenal growth over the recent years and is emulated as a role model across the country. A large number of units have come up both in small scale as well as in large & medium scale sector. With the textiles and hosiery industry the other key industries are cycle manufacturers, sewing machine manufacturers, auto parts manufacturers, machine tools manufacturers, manufacturers of electronic goods, tyres and tubes industries All these verticals can be potentially automated and hence we see a huge market here for our offerings. Also, the export market in Ludhiana is worth $40 million USD, making Ludhiana a potential market for Zebra."

As a 100 percent Channel oriented company Zebra Technologies has always taken conscious efforts to focus on Channel Partner activities in India. With the introduction of PartnerFirst Programme in India, Zebra clearly defined roles between distributors, resellers buying through distribution and direct resellers. This programme defines the company's relationship with different groups and delivers a high level of support to each of them accordingly; either directly or via a specific Authorized Distributor tracks. With its partnership with Ingram Micro, one of the largest distributors in the country and with Online distribution largest value added distributors servicing in the Middle East and Indian Subcontinent, Zebra technologies aims to reach out to newer geographies. Currently the company has close to 75 partners and is looking to double its channel base by the end of this year. Their channel partners in Punjab include Gitanjli Systems, Global Labeling and Unique-id.

Shailesh Deshmukh also commented "Today the Indian market is growing with leaps and bounds; we want to explore this opportunity available in the market. Apart from the metros, we also want to reach out to other parts of the country". Zebra looks at continuing its efforts to create brand awareness and educate channel partners though seminars and expositions. We are focusing on the exporters and the manufacturing segment. These segments offer immense opportunities to us and we would like to tap the same so as to consolidate our position in this market. Particularly in manufacturing sector, we are aggressively focusing on automobile, pharmaceuticals and telecom sector," he said.

Zebra Technologies Customers in Punjab:

JCT Ltd, Rajit Paints Ltd, Mount Shivalik Breweries Ltd, Auto Traders and K.K. Industries are some of the known clients which are associated with Zebra Technologies.

In recent product launches Zebra Technologies launched the HC100 printer in the Healthcare sector and G-series printer which is applicable to all verticals like Manufacturing, Retail, Airlines, logistics etc. HC 100 is the first cartridge-based patient I.D. solution to make wristband printing easier and more cost-effective for healthcare organizations. Zebra products largely sold in the Punjab market include the TLP 2844, S4M and ZM400

With the launch of G-series line of thermal Desktop printers, Zebra technologies has opened wide array of innovative features and connectivity options, the new printers bring best-in-class speed, performance, and a heritage of over 3 million desktop printers sold worldwide to a host of markets and printing applications.

For further information, please contact:

Corporate Voice | Weber Shandwick

Aasiya Shaikh

Mobile: 91-9833503994

Email: radhikaagarwal@corvoshandwick.co.in