Dish TV launches Mini Pack

Company Brief

Mumbai, October 20, 2008

Dish TV - India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee group, announced the launch of Mini Pack. The Mini Pack is available at an attractive price of Rs. 60 per month. The dishtv subscribers can now enjoy 85 channels for Rs. 60 monthly subscription.

Commenting on the launch of Mini Pack, Salil Kapoor, Chief Operating Officer, Dish TV said, “We have revolutionized TV entertainment in India and being a market leader we bring yet another attractive offer of 85 channels at Rs. 60 per month and give an option to our customers which is lower than the cable price. Dish TV is committed to driving affordability and availability that can spur the uptake of DTH service across all sections of the society.”

Mini pack offers Mi Marathi, 24 Taas and a large number of channels across all genres, such as General Entertainment Channels (Star Utsav, Zee Smile, Fashion TV, Zee Trends), News (Zee News, India News, PTC News, News 24, Live India), Music Channels (9XM, Zee Music, ETC, Music India), Religious channel (Astha, Zee Jagran) and Regional Channels (Zee Punjabi, Zee Gujarati, Jaya TV, Kalaingar TV, Kairali TV, Mega TV, Makkal TV, Zee Tamil, Zee Telegu, Zee Kannada, Akash Bangla, 24 Ghanta, NE TV) in the price point of Rs. 60 only. The new pack also includes 21 audio channels and 11 value added services for the subscribers.

The Mini pack will be available only to subscribers coming up for recharge.

LINOpinion

Meghann D'sa

Tel: +91 22- 2493 5477

Email: Meghann.DSA@lintasindia.com