Michelle Yeoh joins Vertu's exclusive group of brand ambassadors

Company Brief

Bangalore, October 20, 2008

Vertu, the pioneering producer of handcrafted luxury mobile phones is pleased to announce Michelle Yeoh into its exclusive group of brand ambassadors. The famed star of The Mummy 3, ‘Crouching Tiger Hidden Dragon’, ‘Memoirs of a Geisha’, Bond girl, film producer and patron to international charities will work with Vertu on a number of new initiatives over the next year.

Alberto Torres, President of Vertu, comments: “Michelle’s talent, determination and achievements, from award winning actress and producer to committed support of arts, culture and worthy causes, make her the embodiment of Vertu – success, strength, and style. She has a natural fit as a Vertu ambassador.”

The announcement coincides with the release of the Vertu Constellation Rococo Collection, inspired by the intricate, handcrafted techniques of the Rococo period, which was developed by craftspeople and noted for its decorative arts. Vertu has used pioneering techniques to embellish the sleek, classic Constellation phone with subtle detailing. Each leather back has been embroidered with coloured metallic threads to create a floral design, which brings to life the hallmark Vertu ‘V’.

Michelle says: "It's a real honour to be chosen as a brand ambassador for Vertu because I love everything about the phones they make, especially the new Rococo collection. The quality is fantastic, the design is beautiful and the colours work well with just about any outfit. I take my Rococo with me wherever I go, whether it's on the set, the red carpet or just out shopping! To me it's the ultimate accessory.”

The Vertu Constellation Rococo handset is available currently in Noir, Scarlet and Ivory and an exclusive Sapphire edition, adorned with natural blue Cabochon sapphires and a hand polished bezel engraved with the intricate floral pattern, will be released on 1st August.

Prices can be provided on request.

For further information, please contact:

R&PM: Edelman

Nisha Ramchandani

Email: Nisha.ramchandani@edelman.com