Buffalo Inc. unveils portable DVD writer

Company Brief

Mumbai, October 2008

Buffalo Inc., a global leader in the design, development and manufacturing of wired and wireless networking, storage and memory solutions, today announced its latest high performance line of MediaStation™ 8x Portable DVD Writers. The compact and light form factor makes it an affordable, portable DVD writer, ideal for price-conscious consumers who want a high quality alternative to laptop manufacturers expensive options.

The new Buffalo MediaStation™ 8x Portable DVD Writer enables you to records/write onto any combination of DVD-R, DVD+R, DVD-RW, DVD+RW, DVD-RAM, CD-R, and C -RW media. The writer can be conveniently connected to and powered by a USB 2.0 port. Powered by Nero Data Writing software suite the ultra slim Media Station is a right choice for digital life style home users. .Where as the high speed capabilities makes it ideal for the corporate, professional and small office.

Buffalo Inc. focuses on the potential Indian market to sell the portable DVD drives as UMPC (Ultra Mobile PC) market in India is increasing but such devices don't have an optical drive. The UMPC price zone being affordable for the Indian consumers, justifies Buffalo Inc. to come up with an affordable and portable DVD Writer.

“With PC penetration today reaching almost every household and becoming an integral part of not only work but also entertainment, the range of new optical devices like Buffalo’s portable DVD Writer will act as a catalyst for users to use the PC more effectively.” says Kazuhiro Tabuchi, Area Manager, Southeast Asia and Oceania Group, Buffalo Inc. ” With the Indian market, gearing up for more and more optical devices, the portable feature is likely to gain significance with personal computers shrinking in size”, says Milinda Banerjee, Liaison Representative Buffalo Inc, India. “It is the depth of Indian market in content—both music and movies—that will help Buffalo to expand its market for DVD Writers.” he added.

The DVD writers are compatible with Windows/Macintosh software and allow other multimedia peripherals including digital and video cameras, thus making them simple to share other systems.

Price & Availability:

Backed by a three years warranty and toll-free technical support, the Buffalo MediaStation™ 8x Portable DVD Writer will be available in Indian market in the month of October at an estimated street price of Rs.6000 MRP. The product can be purchased through distributors and dealers.  For more information about Buffalo Inc., and its products, please visit the company’s Web site at www.buffalo-asia.com.

For further information, please contact:

EXL Public Relations

Anurag Bhattacharyya

Mobile: +919899532896

Email: anurag@exlpr.com