ASUS launches P552w – The first Glide-enabled PDA phone

Company Brief

Mumbai, October 24, 2008

ASUS today launched the ASUS P552w PDA phone which features Glide – an innovative touch-responsive user interface that makes navigating and performing tasks on a mobile phone more intuitive and interactive than ever before. Equipped with a 624MHz processor and a host of market-leading features such as 3.5G HSDPA connectivity, GPS and seamless Google integration*, the ASUS P552w PDA phone is a perfect fit for the rising tide of young, tech-savvy professionals who appreciate a good-looking mobile companion that packs a wealth of fun features and yet is no slouch when it comes to work.

About the launch of this latest Glide Phone from ASUS, Mr. Edward Wang - Business Head, Mobile Communication Business, ASUS (India) said, “The ASUS P552w is equipped with a 624 MHz processor which makes it amongst the fastest PDA phones currently available in the Indian market. The unique ASUS Glide interface takes the touch screen experience to new heights. The phone has features like EziMusic and Eziphoto which make it a complete entertainment package. The ASUS P552w will create a revolution in the phone market in India with its power packed features and greatly enhanced user experience."

Glide to a New Mobile Experience

Underpinning the ASUS P552w´s revolutionary touch-responsive user interface is its cutting-edge Gester technology that enables users to perform a variety of navigational actions – such as selecting, zooming, scrolling and flipping – easily through simple flicks of their fingers. Incorporated into Glide are also applications that enable users to access a wide range of functions such as looking up the latest news, checking the weather forecast, viewing photo slideshows and listening to music within a few finger taps. These applications, dubbed Multi-Home, Anytime Launcher, EziPhoto, and EziMusic, give the expression "the world at your fingertips" a whole new meaning.

Unprecedented Processing Power, Speed and Connectivity

The ASUS P552w boasts of one of the most powerful CPUs (624MHz) in the market today. Apart from posting exceptional Vsbenchmark scores, the ASUS P552w’s real-world results are equally tangible – applications and games run exceedingly faster and video frame rates are remarkably smoother. The ASUS P552w also features 3.5G HSDPA (3.6Mbps) connectivity for the fastest Internet browsing, file sharing and TV program-streaming experience possible. Furthermore, it offers Bluetooth, WLAN 802.11b/g, GPS, USB and other connectivity standards to enable easy data transfers to and fro from other devices.

Deep Google Integration

The ASUS P552w features Google Maps* which not only facilitates navigation, but is capable of furnishing users with information on points of interest. The ASUS P552w’s navigation capabilities are further bolstered by a feature known as ASUS SMS Location Link. With this exclusive feature, users at two different locations can locate each other easily by sending each other SMS messages. Clicking on the URLs which are automatically embedded in the sent messages will link the phones up to Google Maps, which will then provide the users with clear directions on how to get to each other’s positions. The ASUS P552w also features a convenient Google Search Bar on the Today screen that makes it easier to perform online queries.

EziPhoto, EziMusic and Other Applications

The ASUS P552w comes preinstalled with applications that allow users to get an easy handle on entertainment. The most exciting of these are EziPhoto and EziMusic. EziPhoto enables users to flip through their photo collection with their fingertips, akin to how they would with a real album. It also has a Calendar option which organizes and displays the thumbnails of photos users have taken according to the dates in which they were snapped, allowing them to relive those moments in chronological order at a single glance. EziMusic offers an interactive interface – complete with exciting animations – for users to play and manage their music, performing each task with colorful aplomb. The ASUS P552w also houses applications that enable easy access to web content like RSS newsfeeds, YouTube movies and photos on Flickr, ensuring that users have a full complement of entertainment options to choose from while out of the house or office.

For further information, please contact:

ASUS Technology Pvt. Ltd.

Vikram Shirur                              

Tel:+91-22-6766885                                              

Email: vikram_shirur@asus.com