Gillette Vector Plus announces 'Satasat Shave Challenge'

Company Brief

New Delhi, October 30, 2008

“63 % of Indian men would want to shave more often than they do now and one of the prime deterrent is that they find it a very time consuming activity.” – says the recently unveiled Urban India’s First Men’s Shaving Habits and Perceptions Survey by AC Neilsen.

Gillette Vector Plus comes to the rescue of all these men and announces a Satasat Shave Challenge starting from October 1, 2008 and on till December 31, 2008. The Challenge promises to give you a fast shave * versus ordinary double edge razor blade or return your money back.

For a person on the move who wants to look good, Gillette Vector Plus, the twin blade swivel head razor offers a smooth shave with no tension of nicks and cuts in an instant. It automatically adjusts to the curves of the face, allowing for long and fast shaves. Vector Plus razor is priced at Rs.39 and Vector Plus blades are available at Rs.22 for a pack of two.

According to Mr. Sumeet Narang, Marketing Manager – Gillette, “Since its launch in 2003, Gillette Vector Plus has redefined the twin blade shaving systems market in India. With the launch of our new campaign “Zero se Hero satasat’, we are expanding our communication to appeal to the younger target audience. The opportunities for young men in our county are immense and in order to make an impact and stand out amongst the crowd, being well groomed is top priority for them. Gillette Vector Plus provides the opportunity to get a quick and easy shave reducing the worries of nicks and gives them the confidence to be their best. We are positive that Gillette Vector Plus will be well received in the market and enable more Indian men to upgrade from single double edge blades, to a much superior shaving experience. Gillette Vector Plus takes forward the brand promise of no tension shaving with the “Satasat shave challenge” by assuring young men that they can get a much faster shave than their regular double edge shave and we are willing to give the consumer’s money back if he doesn’t get a faster shave!”

Gillette Vector Plus has been developed as a result of the company’s continued efforts to bring innovation, inspiration and comfort to people’s everyday lives through intelligently innovated, intuitively designed and carefully crafted products.

For further information, please contact:

Deepti Bhadoria

Mobile: 9811147175