Oral B launches the all new Oral-B 1-2-3

Company Brief

New Delhi, November 12, 2008

Vowing on presenting the best quality products, Oral – B’s latest offering has it all. Oral – B 1-2-3, another feather on the cap of Oral-B product line, further enhances oral hygiene with its unique features at just Rs. 20/-. With its three quintessential features viz. cleans teeth, cleans tongue and soft on gums, the toothbrush will ensure that it provides appropriate care resulting in healthy teeth and gums.

Developed using an intelligent technology, Oral – B 1-2-3 offers meticulous brushing method by cleaning in-between teeth and along the gum line. The innovatively designed tongue cleaner at the back of the brush head guarantees a fresh feel throughout the day.

Dotting high on its uniqueness and innovative style, Oral – B 1-2-3 possesses four major features:

1. Bristle pattern – Cup-shaped bristles designed to clean in-between teeth and along the gum line

2. Tongue cleaner – Oral -B 1-2-3 designed with a textured surface molded into the back of the brush head to act as a tongue cleaner to help freshen breath. The tongue cleaner is designed to be used to scrape across surface of the tongue to remove bacteria.

3. End rounded bristles – End rounded bristles which are soft on gums

4. Indicator bristles – Blue indicator bristles fade halfway so you know when to replace your brush. Dentists recommend changing your brush every 3 months.

For the convenience of consumers, the toothbrush would be available at all retail outlets and chemist stores in attractive colours from November 1, 2008. Promising dental hygiene with its exclusive range of products, Oral – B is the brand more dentists use themselves worldwide.

For further information, please contact:

Corporate Voice| Weber Shandwick

Divya Sibal

E-mail: divyas@corvoshandwick.co.in

Mobile: 9818259257