Ideacts partners with Faronics to launch DeepFreeze for Cyber Café systems

Company Brief

Chennai, November 13, 2008

Ideacts Innovations Pvt. Ltd., (IIPL) an internet media company headquartered in Mumbai announced the formation of a strategic alliance with Faronics, a Vancouver (Canada) based market leader in delivering solutions that help to manage, simplify and secure computing environments, to launch its flagship product DeepFreeze in the Indian market. The partnership targets the wide network of public terminals at Cyber Cafes to ensure they remain virus-free.

Cyber Cafes in India are the largest, cheapest and the most accessed touch point for internet today by contributing 36% - 40% of the online traffic in India. IIPL has an innovative business model to create advertising platform for brands across the white labeled, fragmented market of Cyber Cafes in India.

Says Krishna Swami Mohan, Head Operations-South & East, Ideacts Innovations Pvt. Ltd. “Our alliance with Faronics will enable cyber café owners to maintain virus free environment, give the systems immunity against malconfiguration and prevent degradation. Their customers also get benefitted by cleaner systems that inspite of having multiple users, maintain a virus free configuration.”

IIPL’s flagship product CLINCK, an active desktop application, is positioned as a one to one interactive communication medium that becomes an interface via which user access the internet in cyber cafes. The application provides user utilities – making internet browsing easier and also provides advertising opportunities for brands to reach out to an untapped audience. The CLINCK network has spread to 12000+ screens of Cyber Cafes across 9 cities in India namely Delhi / NCR, Punjab (Chandigarh and Ludhiana), Mumbai, Pune, Ahmedabad, Bangalore, Chennai and Hyderabad & Mangalore.

Commenting on the alliance Mr. Farid Ali, CEO Faronics said, “Ideacts has a unique business model and it will be our endeavor to create the largest network of healthy working systems with good configurations. We are delighted to partner with Ideacts in India in this one-of-a-kind initiative”.

CLINCK clubbed with DeepFreeze ensures that the computers remain virus-free as the original settings can be locked against the changes making the system bulletproof against any kind of systems malfunction.

For further information, please contact:

Ideacts Innovations Pvt. Ltd

Glaxton Premnath

Regional Manager, South

Mobile: 98412 68008

20:20 MEDIA

Nachu Nagappan

Mobile: 99400 68348