Market leading fruit drink 'Rani' enters the Indian market

Company Brief

Dubai, November 18, 2008

Rani, the unique juice drink with 'Real Fruit Pieces' makes its debut in India. Aujan Industries, the largest privately owned soft drink and confectionary manufacturer, marketer and distributor in the Middle East, has added India to the list of 56 countries around the globe where Rani is available.

The parent company’s strategy is to enter new territories with this product, and being one of the world’s fastest growing economies, India is a key market for Rani. As Aujan’s flagship brand, Rani is perfectly suited to enter into the estimated Rs 150 crore market, particularly given its very competitive Rs 15/- price tag.

The Indian market is currently growing at 45 per cent in the fruit drinks segment; through market research, Rani shows excellent potential in the country, with its range of four flavours – Orange, Peach, Pineapple and Mango – represented there.

Launched in Middle East in 1982, Rani is a leading brand for the youth generation, and the introduction of “Fusion Flavours” and the “Mango Float” has taken consumers to the next generation of Rani’s offerings. The brand continues to lead the category of float product offerings with their real fruit pieces in the Middle East.

Aujan Industries, meanwhile, has an annual turnover of over US$ 400 million and is one of the top 100 companies in the Kingdom of Saudi Arabia. The company ’s greatest strength is its well established own brands, which include Rani, Barbican, Vimto and Hani.

Rani is distributed in most state capitals throughout India, and Aujan Industries has already started advertising the fruit drink on Asian channels that are beamed from the Gulf. It will be distributed from Importer to retailer via a network of super stockists and stockists.

For further information, please contact:

Ogilvy, Public Relations

Melanie Schmutz

Email: melanie.schmutz@ogilvy.com

Tel: +9714-3050310