Dishtv becomes India’s first DTH Service to cross 4.5 Million customer mark

Company Brief

New Delhi, November 20, 2008

Setting yet another benchmark in the DTH sector, Dishtv, India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee group, announced a significant milestone of crossing 4.5 Million Customer mark thus consolidating its leadership position as the largest and most innovative DTH Company in India. Today, Dishtv is the leader in DTH sector with a market share of more than 53 per cent of the total subscriber base of 8 million. Dishtv’s footprint covers 5400 towns across India bringing smiles to 23 million Indians. Today every 50th Indian out of the total population of 115 crore is enjoying the Dishtv experience.

To celebrate this significant achievement, Dishtv presented a Hyundai Verna Car to the 4.5th million customer. Shahrukh Khan, Brand Ambassador, Dishtv graced the occasion with his presence and handed over the keys of a new Hyundai Verna car to Mr. Subhajit Roy from Mumbai, the 4.5 millionth subscriber of dishtv during the celebration ceremony at Mumbai.

Speaking on the occasion, Shahrukh Khan said, “Dishtv values relationships and this initiative is an effort to reward the valued customers and appreciate their trust. Dishtv has always stood by its promise of pioneering vision, adherence to quality, technological innovations and breakthrough initiatives.”

Speaking on the occasion, Mr. Jawahar Goel, Managing Director, Dishtv, said, “We are pleased to achieve the special milestone of 4.5 million happy customers. This landmark is testimony to the superior and affordable DTH services that we offer to all our customers across India. It is clearly the fastest growth achieved by any DTH service provider in the country. The 4.5 Million milestone is not just a significant one for Dishtv but also symbolizes the successful growth of the Indian DTH industry. Having achieved so much in so little time, gives us renewed energy to double our customer base in a much shorter time.”

Dishtv has consistently set the benchmarks for the Indian DTH industry and it has redefined the business through marketing innovations, introduction of new generation value-added services and the highest standard of customer delivery.

Today, Dishtv offers its customers choice and superior value for money with a range of innovative value-added services backed by excellent customer service and a variety of 30 + a-la-carte Packs, ranging from Rs 15 + tax to Rs 55 + tax. These packs allow the consumer immense freedom of choice to the subscriber to customize his/ her channel bouquet to the maximum possible, with multiple permutations and combinations.

The company added a record 4.3 lakh subscribers in the month of October, 2008, breaking all its previous achievements.

For further information, please contact:

Dishtv

Ritu Jain

Head – Corporate Communications

E-mail: ritu_jain@dishtv.in

Mobile: +91 9811316770