BIG TV crosses 1 Million subscriber mark within the 90 days of launch

Company Brief

Mumbai, November 24, 2008

BIG TV, India’s first fully digital and fastest growing DTH service, achieved the 1 million subscriber mark, within 90 days of its launch. Following this achievement, BIG TV has achieved a market share of 15 per cent in just 3 months in the fast-evolving Indian DTH sector, which is nearly 60 months old in India.

“We attribute this success to the faith of millions of Indian consumers in the Reliance brand. Our customer-centric approach coupled with advanced technology, superior product & service with a wide distribution and installation service network spanning the country helped BIG TV cross the million milestone in such a short span of time,” said Mr. Mahesh Prasad, President, Reliance Communications.

Based on positive customer feedback, BIG TV has improved customer experience with user–friendly features to enhance the overall viewing experience for their customers, including state of the art graphical user interface and Electronic Program Guide (EPG), unlike any other in the industry, with the largest bouquet of channels including 32 CINEMA HALLS and iNTERACTIVE services.

“Our GUI features are designed for easy maneuverability in the most user-friendly manner. Such user-friendly initiatives help us maintain our leadership position in the evolving Indian DTH market,“ said Mr. Sanjay Behl, Group Head – Brand & Marketing, Reliance Communications.

Reliance BIG TV DTH offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform on a national scale, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country’s largest on-ground infrastructure for a Home Entertainment created by BIG TV DTH would enable the company to serve over millions of new customers every year and offer multiple price points and packaging offers to suit needs of all customer segments. The state-of-the-art customer service mechanism is fully functional and ready to serve our increasing customer base every day in 11 Indian languages. Available at over 100,000 retail outlets across 6,500 towns combined with over 2,000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India.

For further information, please contact:

BIG TV

Freddy Castro

Mobile: +91 9321925648

Email: frederick.castro@relianceada.com