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Flexible solutions from Tupperware

Company release, February 17, 2005

New Delhi

Food storage will never be the same again!. Tupperware India, the second largest Direct Selling Company unveiled the world’s first expandable storage solution, Go Flex. Its revolutionary expandable and stackable solution answers the needs of today’s modern urban consumers, saves space at home and makes a convenient travel companion. Just 2 cm high when flat, Go Flex expands to three different heights enabling a substantial 950 ml of space for storage. Available in a soothing lavender shade, this revolutionary product comes at only Rs. 390/- in India.

Using a modern approach to form and function the company endeavours to create convenient solutions to everyday life. Go Flex is a reflection of this labour of love. This latest head turner from Tupperware promises to be indispensable for consumers across all age groups with its highly functional characteristic, ergonomic design and sleek looks. One can use Go Flex for any occasion, packing a healthy diet to gym workouts, family picnics or just everyday lunches at work. Best of all, Go Flex folds and tucks away effortlessly into your bag giving you the freedom and convenience of mobility.

Speaking at the launch, Ms. Asha Gupta, General Manager, Tupperware India said, “Since Tupperware’s entry in 1996, the company has progressively carved a place for itself on the shelves of the Indian Kitchen. Competing in a socio-economic environment, which is predominantly “steel loving”, Tupperware has made serious inroads into Indian homes and has changed the perception of ‘plastic’. The Introduction of Go Flex not only indicates this continuing trend but also underlines Tupperware India’s new ‘lifestyle’ approach for the market. Following Go Flex, Tupperware will seek to introduce a series of high-end, stylish and modern food storage solutions during the coming months.”

Introducing Go Flex soon after its launch in the US and Asia Pacific, is a progressive step undertaken by Tupperware India to reach out to the people on the move. When you are constantly on the go, you need the assurance that your storage solution is up to the challenge. Go Flex’s air and liquid tight seal ensures that important documents in the bag stay free of odours and accidental spills.

Mr. Dave Szczepaniuk, Director New Products Asia Pacific, added, ‘India’s healthy economic trend offers immense growth opportunities for Tupperware. Lifestyle products today have crossed the aspiration paradigm and entered the purchase set of consumers. Coupled with rapidly changing customer preferences and premium on space as seen in other Asian countries too, we are introducing Go Flex across all markets as part of our global marketing strategy. India is a star performer among Asian countries and I am confident that with the introduction of Go Flex, it will retain this place of honour’. Mr. Szczepaniuk has played a pivotal role in introducing Go Flex in Asia Pacific markets as well as India.

About Tupperware:

Tupperware India is a leading Direct Selling company of premium food storage, preparation and serving items. In association with an all women Salesforce of 55,000, Tupperware reaches 48 cities across the country. The exciting Party Plan method of selling and recruiting is rewarding for both the company and the Salesforce.

It is a wonderful Business Opportunity, which has touched the lives of a million women worldwide. Tupperware has over 75 products available in the Indian market at present; all made of 100% virgin food grade plastic and come with a Lifetime Guarantee. Tupperware Corporation, the parent company of Tupperware India is one of the world's leading Direct Seller with annual sales of US $ 1.2 billion and reaches consumers in more than 100 countries.

Consumers can access the Tupperware website or else call 9604 474747 for information on products, offers and opportunities.

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