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Luxor introduces the Parker Beta Power Grip range

Company release, February 17, 2005

New Delhi

A Parker at Rs 75, unbelievable but it's true. Luxor Writing Instruments Pvt. Ltd. ( LWIPL) is back to delight their customers with their new range of Parker Beta Power Grip. The range combines superb technology and modern designs at a hitherto unknown price.

Parker Beta Power Grip from Luxor is available in exciting colors with a super comfortable grip. Fitted with a jotter metal refill it has a non-stop writing length of 4000 meters. Pioneering a whole new dimension in writing, the Beta Powergrip is specially designed for stylish people with a contemporary outlook. Add to this is the Parker reliability & it’s a package that would be hard to beat.

Speaking on the launch of the Parker Beta Powergrip, the Director, LWIPL, Ms. Pooja Jain said, “With people across the spectrum becoming increasingly brand conscious the time was just apt for an aspirational brand like Parker to launch a pen more affordable and accessible to a wider audience of people.” The Beta Powergrip range is available across the country.

About Luxor Writing Instruments Pvt. Ltd.

Established in 1963, Luxor writing Instruments Ltd. is today one of India's oldest & largest writing instruments company, with a market share of 15%, the widest range of writing instruments to cater to the various needs of each category of consumers. It markets- Luxor, Pilot, Parker, Papermate and Waterman. It is also the largest exporter in this segment exporting to 110 countries including Australia, EU, Russia, CIS, East European countries, Africa, Middle East and US. LWIPL has been the largest exporter in this arena for the last three years consecutively. Luxor was also awarded the coveted ‘Superbrand’ award in 2004.

For further information, please contact:

PushpaNair/ Shubhra Sharma

Enterprise Public Relations

Ph: 26526826