Victorinox unveils an innovative Swiss Memory™ USB

Company Brief

New Delhi, December 12, 2008

Victorinox Swiss Army Knife believes in building a strong, reliable, quality brand through the Swiss Army Knife since 1884 that has become an icon. The heritage of our brand allows us to provide our customers with exceptional products. With this belief the Swiss Memory™ USB Victorinox was produced by the renowned Swiss Memory manufacturers Swissbit in cooperation with Victorinox. Victorinox believes in creating a compelling brand experience and build a long term desire and loyalty for our brand. “Our passion is human understanding and our art is beautiful function and this is what reflects in our end products” according to Anish Goel, Managing Director, Victorinox India.

The Swiss Memory™ USB Victorinox combines tradition, innovation and cutting edge technology. In addition to the integrated memory, the original Swiss product also features some useful tools and is available in two versions with 1 GB and 2GB memory. It is not only a trendy accessory but the Swiss Memory is an optimized tool for business. The Swiss Memory is the future personal, mobile data carrier, small powerful and easier to use than a door key. It is simple and versatile, save and exchange your personal business data, MP3 music data, a Plug and Play functionality, the Swiss Memory is automatically recognized as an exchange data carrier when inserted in the USB port. It is portable, light and robust, can be worn on a key ring. There is also the New Swiss Memory™ USB Victorinox available in the Flight Version, which is not equipped with scissors, knife, and file so that one has no problems when passing the baggage control point at the airport. Its special features are the integrated ball point enables you to jot down quick notes, thoughts or information. Red or White LED’s provide illumination and helps you to search in the dark.

Another of the latest add on feature to the Swiss Memory™ USB Victorinox is the laser pointer, the smallest laser pointer in the world. This state-of-the-art product is designed to highlight important passages during presentations. The laser pointer is incorporated in the handle of the pocket knife an ideal combination for out-of-house presentations. The Victorinox Laser Pointer has been awarded the Promotional Gift Award 2007 at the Europe’s biggest trade fair for promotional gifts in Dusseldorf.

The Swiss Memory™ USB Victorinox cost : 1GB Rs. 4950/-and 2GB Rs.8190/- MRP

(With Laser Pointer): 1GB Rs.5540/-and 2GB Rs.7750/-MRP.

For further information, please contact:

Percept Profile

Murtaza Sadriwala

E-mail: murtaza@perceptprofile.com

Mobile: +91-9892235252