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Follow UsCompany Brief
New Delhi, December 17, 2008
Fiama Di Wills has launched Shine In Style, a new shampoo variant, expanding its premium range of shampoos to five. The essence of Fiama Di Wills is that
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it combines the goodness of both nature and science. Aimed at today's ever discerning youth who aspire for superior and differentiated products, Shine In Style, the new variant in the Fiama Di Wills basket contains extracts of chamomile and green tea and the unique lustra conditioning system. The youth today use a variety of hair styling products or want to style their hair in many different ways. Shine in Style shampoo provides the unique benefits of strength and manageability required to easily style hair in the desired way apart from adding luster.
The packaging also embodies this essence by combining round and organic natural form with a clean and scientific look. Shine In Style has been developed by experts at ITC's R&D Centre in line with ITC's philosophy of providing world class products and services to its consumers. Its fragrance has been developed by an international fragrance house in France and the packaging design has been developed by a leading European design firm.
The aesthetics and packaging for the product has been developed in collaboration with international associates in Europe. The Shine In Style shampoo variant has been introduced in two convenient sizes (200ml and 100ml) and which are priced at Rs. 99/- and Rs. 54/- respectively.
The existing shampoo variants, offered by Fiama Di Wills are:
Everyday Mild – Gentle shampoo for daily hair care with extracts of thyme and juniper
Aqua Balance - Gentle moisturising shampoo with extracts of magnolia blossoms and watercress
Volume Boost - Gentle volumising shampoo with extracts of rosemary and sage
Silky Strong – A shampoo which gives strength and shine, contains oils of macadamia nut and babassu.
For further information, please contact:
Hanmer MS&L Communications Pvt. Limited
Monika Agarwal
Consultant
E-mail: monika@hanmermsl.com
Tel: +91 11 46517700
