REBI launches 'Property Guru'

Company Brief

Mumbai, December 24, 2008

Real Estate Bank India (REBI), India’s largest network of property outlets with a global as well as a pan India presence, today launched “Property Guru” - India’s only comprehensive magazine for all realty requirements. Property Guru will be the only monthly magazine to offer a comprehensive approach to residential and commercial property and real estate in India. Property Guru will provide informative, objective, timely and relevant content on issues concerning residential, corporate real estate, facility management, architecture and design.

Sharing details about the magazine, Mr. Lakshmi Narayan, President and CEO, REBI, said, “We are currently witnessing an interesting state of affairs in the Indian real estate industry. At rebi, we are fully geared to effectively address the property needs of customers and thereby set an upward swing in the real estate market. We have the expertise to offer all property–related services on a single platter. We believe this is the most opportune time to launch Property Guru as there is an inherent, fundamental necessity for a credible, comprehensive source of real estate information. We are also happy to launch our unique geo reference modeling services to further enable realty information seekers to enjoy enhanced convenience and service.”

Property Guru, through the print and online versions, will reach a large number of professionals from India and beyond, whose profiles include: end-user occupiers, developers, building owners, asset managers, real estate investors, architects, designers, facility and property managers, service providers and product suppliers. Property Guru will help develop a platform for information sharing amongst professionals and organizations and is all set to evolve into an important resource for decision-makers involved in the commercial, retail, hospitality, industrial, institutional and healthcare sectors. The magazine is well designed with ample pictorial content to ensure reader friendliness; the appearance of the magazine, paper quality and the size comes with an international and aesthetic appeal.

www.mypropertyguru.in, the online version of Property Guru will serve as an online community platform for interested parties to discuss various realty issues and information pertaining to best property deals, home décor, information on loans and a lot more.

REBI’s unique Geo Reference Modeling Services

REBI and UV Animation, a pioneer in the field of animation and geo reference modeling have joined hands to provide a unique and state-of-the-art set of marketing solutions for the real estate industry. Geo Reference Modeling (GRM) is an innovative way to showcase real estate projects to a global audience. A digitized, visually appealing 3D model of any real estate project can be created on its actual geographical location in Google Earth. There is more to GRM than just placing a 3D model on the location. GRM offers several additional features that make it a very effective and conversational tool for the real estate industry. REBI havs made this unique tool available in 3 variants:

1)REBI’s RELOC (REBI Real Estate Locator) is a simple and cost effective solution that maps the builder’s project on Google Earth at its precise geographical co-ordinates. The project image can be viewed either from the builder’s website or on Google as these will be interlinked.

2)REBI’s REMAP (REBI Real Estate Navigator) helps digitally navigate from any geographical point to the location of the builder’s project using Google Earth. This in effect offers a ‘fly-through’ experience at the stroke of a key on the keyboard or the click of a mouse.

3)REBI’s REMOD (Real Estate Modeling) builds further on the unique features of RELOC & REMAP to give the customer a complete virtual visit to the builder’s project, no matter which part of the world it is in. The customer can zoom in and out and get a 360° view of the property from various angles. En route the customer can locate land marks, key amenities (restaurants, ATMs, hospitals, schools, banks, utilities etc) besides the immediate surroundings of the project. All the common amenities of the project too can be viewed with the finest detail. For instance, a customer can zoom into the clubhouse, the pool, the walking area, the gym, the common passage etc. The images are stored in Google 3D warehouse enabling a customer to view the project from any part of the world. All these features are in a compact file size of just 6 MB, permitting easy uploads and downloads. All these images that make this a unique interactive 3D experience will also be available on an image gallery to enable easy printing of select images. The images and a special Google Earth Navigational tool will enable creating a movie file which can be used at exhibitions and for corporate presentations.

REBI strongly believes that these products are the “Next Gen” marketing tools for promoting Real Estate Business in India as well as the International market.

REBI offers total real estate convenience solutions suited to all kinds of customers. REBI is the number one real estate transaction and marketing services network in the country. With its first-of-its-kind business model, REBI’s business focus is not limited to the mere delivery of conventional real estate services. REBI is fully geared to seize every opportunity to service the growing needs of the real-estate services seeking populace and explore hitherto unprecedented avenues of growth.

REBI’s unique franchisee model is transparent and elicits active participation from the master franchisees / franchisees. REBI’s centralized solution integrated with a single-resource database offers unique advantages of anytime-anywhere access to knowledge of business opportunities, targeted customer base, dynamics of identified market place, competitor insights and the efficacy of the marketing campaigns. The REBI operational processes, power of networking, technology expertise, management and marketing insight and business orchestration support is sure to help master franchisees / franchisees for enhanced productivity. Since the industry is still unorganized, REBI is focused on bringing in a new order through its bouquet of services in property transactions.

REBI is expanding its presence in North India with the launch of ten state-of-the-art property outlets – in Lucknow, Varanasi, South Delhi, Gurgaon, Sonipat, Chandigarh, Ludhiana and Jaipur.

For further information, please contact:

Rediffusion – Y&R

Abhishek Tiwari

Mobile: 9769988660