Samsonite Black Label launches Samsonite Black Label by Viktor & Rolf

Company Brief

New Delhi, December 30, 2008

Two unique global brands Samsonite Black Label and Viktor & Rolf have joined forces to create a new, truly magical collection that delivers an optimistic, exciting and glamorous take on the world of travel. The distinctive vision of internationally-acclaimed designers Viktor & Rolf associated with the technical and innovative skills of Samsonite Black Label has resulted in an original and thoroughly contemporary concept.

Inspired by the early jet years of the ‘50s and ‘60s the maverick duo’s designs for Samsonite Black Label are given a distinctively modern twist. The collection is fun and energetic, infused with Viktor & Rolf’s obvious joy for detail. Alluding to the heady days of the dawn of the jet age, a time when travelling to new destinations was full of optimism, excitement and glamour, the collection features a characteristically playful vintage aeroplane print or a classic black.

Viktor Horsting and Rolf Snoeren are considered among the world’s most innovative fashion designers and their world is one of constant provocative contrasts and joyful humour injected with an avant-garde intelligence.

“We want to celebrate the world as the world of your dreams. Our message is aimed at everybody who is attracted to this dream world. We believe in ambivalence, in glamour, in hope and in beauty” Viktor & Rolf

Underpinning all the design features is Samsonite Black Label’s unrivalled 99 year heritage of function, durability and quality construction ensuring the collection is rich in both originality and opulence but ideal for today’s modern world of air travel. The collection is overtly stylish but takes its functionality and performance very seriously.

“Samsonite is a company with a rich heritage and design sensibility that has come to redefine the whole concept of travel design. This collection showcases the innovation and luxury inherent in the Samsonite Black Label brand” Marcello Bottoli, President and CEO, Samsonite.

Hero Pieces

The collection is led by two beautiful travel pieces that perfectly capture the Samsonite Black Label by Viktor & Rolf philosophy. One piece for women, Sally, in Scarlet Red and one piece for men, Harry, in a subtle shade of Sky Blue. Both are printed with the iconic vintage aeroplane print, together with oversized bows for women and buckles for men. Sally features a magical integrated handbag and Harry an integrated zip closure.

The Travel Collection

Suitcases, boarding bags and beauty cases reflect the sculptural qualities of Viktor & Rolf’s elegant and theatrical clothes. Computer and tote bags for men and women make up a business collection for the discerning traveller looking for design with a twist. Additional functional features include padded compartments for laptops and separate pockets for Blackberry and mobile phones, and add to their travel friendly appeal. The travel and business collections come in either the distinctive aeroplane print or retro black vinyl.

The Samsonite Black Label by Viktor & Rolf advertising campaign is photographed by critically acclaimed creative team Inez Van Lamsweerde and Vinoodh Matadin and will break globally in Spring 2009.

For further information, please contact

MelCole PR

Shweta Sharma

E-mail: shweta_sharma@melcole.com

Mobile: +91-9811477404