L’Oréal Professionnel launches Absolute Repair Treatment Serum

Company Brief

Bangalore, January 15, 2009

Healthy hair is defined by thick, shiny, flowing hair. However, one of the most common reasons that make beautiful hair a distant dream are split ends. Our crowning glory is often victimized by harsh weather conditions, daily friction from excessive brushing and detangling, overuse of chemical treatments, excessive drying. This damages the hair cuticle, making the hair brittle and more prone to tangles, split at the end or anywhere along the shaft.

Now with L'Oréal Professionnel's latest launch -Serie Expert Absolut repair treatment serum for damaged ends, split ends don't stand a chance. This intensive repair serum works its magic on split and extremely damaged hair ends; leaving you with shiny, silky-smooth, healthy looking lengths and ends. With its unique Unifibrine technology, a formula made of concentrated polymers, L'Oreal Professionnel's Absolute Repair treatment serum smoothes the hair cuticle to not only repair split ends but also protect the hair to prevent further damage.

Application: Use it on towel-dried hair by applying a small amount through the hair ends.

Provide dry damaged hair with nourishment and deep down care that it needs, with Serie Expert’s Absolute repair range of hair care products that include Shampoo, conditioner, Hair Masque and absolute repair leave on cream. Healthy, strong beautiful hair is now a reality with L’Oreal Professionnel’s Absolut Repair Treatment Serum.

L’Oréal Professionnel’s Absolute Repair Treatment Serum is available at all L’Oreal Professionel Outlets in the country. L'Oréal Professionnel is the partner brand of the world's leading hairdressers, providing new business and creative development opportunities through cutting edge products, advanced education and access to a world-wide network of the greatest hairdressers. 

With products & services that combine L'Oréal Laboratories' expertise and safety, with an in-depth understanding of hairdressing techniques and fashion trends, the brand provides inspiration to hairdressers across the world to create international hair fashion trends, in keeping with its motto "Dream. Excel. Succeed… Together".

For further information, please contact:

ActiMedia Private Limited

Roshan M

Management Associate

E-mail: roshan@actimediaindia.com

Tel: +91 80 41540324