Garnier launches new Garnier Fructis Fall Fight

Company Brief

Bangalore, January 22, 2008

Tired of leaving a trail of your hair everywhere? On your pillow, towel & hair brush?

In keeping with the Garnier tradition of injecting innovation into personal care, Garnier Fructis launches Fall Fight – an anti-hairfall shampoo & conditioner system that works from the first wash to help resist hairfall. No more hair trails.

Its powerful formula, enriched with double the Active Fruit Concentrate and protective ceramides, is specially formulated to help strengthen hair from within to prevent hair breakage. It's proven – 5 times less hair in your brush!*

Product innovation aside, this new launch has revolutionized the appearance of the regular shampoo sachet. With its alternating images down the length of the strip, the franchise stands unique and epitomizes the pioneering spirit that is Garnier Fructis.

Join the fight against hairfall. New Garnier Fructis Fall Fight

No one makes your hair stronger**

The Garnier Fructis range also includes Shampoos & Conditioners for: Normal Hair and Dry/ Damaged Hair as well as Anti-Dandruff, Long & Strong, Oil Repair & Sleek & Shine.

Price (MRPs):Garnier Fructis Fall Fight Shampoo – Rs.109/- <200 ml> & Rs.59/- <100 ml>

Garnier Fructis Fall Fight Conditioner – Rs.130/- <200 ml> & Rs.68/- <100 ml>

*Lab test: Shampoo + conditioner vs. ordinary shampoo, hair fall due to breakage Vs other Fructis shampoos, based on instrumental test vs. leading shampoos in India. Jan – July 2008.

For further information, please contact:

ActiMedia Private Limited

Roshan M

Tel: +91 80 41540324

Email: roshan@actimediaindia.com