Arrow launches a breakthrough in customised apparel

Company release, March 3, 2005

Bangalore

Arrow, the premium menswear brand launched Self-Adjustable collars - a unique initiative undertaken for the first time by any apparel brand in the country.

Arrow has always been a leader when it comes to product innovation and perfection in garmenting. Over the last decade, Arrow has multiple 'firsts' to it credit such as Bespoke, Adjustable trousers, Unstainable shirts, double layered collars and box pleat at the back of a shirt and now brings to you Adjustable collars.

"Arrow has a deeper understanding of the unique needs of the discerning gentleman. The collar size across brands is standardized, wherein the body and collar specifications are pre-fixed. However, many a time, neck sizes do not usually match the collar size, leading to inconvenience while wearing a tie - and discomfort right through the day. Keeping this in mind, Arrow has launched the self-adjusting collar, offering comfort while wearing ties", says Janak Dave, Business Head - Arrow.

The Adjustable shirt line is crafted in superfine two-ply cotton, and is available across a range of subtle colours: White, Blue, Beige, Grey and Yellow. The line is available in all exclusive stores of Arrow across the country and is priced at Rs. 1395/- onwards.

Through the years, Arrow's expertise in monitoring fashion trends and consumer needs has put the brand at the forefront of the ever-changing menswear market.

Arrow Est. 1851

Arrow Company, a part of Phillips - Van Heusen Corporation, USA. PVH also owns international premium brands such as Calvin Klein, Kenneth Cole and Izod.

Arrow began operations in the USA in 1851 and soon established itself as a leader in men's fashion. Today, Arrow remains America's Arrow Company began operations in the USA in 1851 and soon established itself as a leader in men's fashion.

Today, Arrow remains America's best-loved shirt brand and is synonymous with elegance and class. For over 150 years the Arrow shirt has been crafted from the finest fabrics and designed with attention to the smallest detail.

The Arrow wardrobe is available in four ranges - America's Premium, America's Classic, America's Sport and Arrow Urban. Through the years, Arrow's expertise and continuous monitoring of fashion trends and customer needs has put the brand at the forefront of the ever-changing menswear market.

For further information please contact:

Manisha Lyall

Consultant

Hanmer & Partners Communications Pvt. Ltd.,

M-88, Lower Ground, Greater Kailash II,

New Delhi - 48

Mobile: 9811014330