Globosport adds new event services to its extensive repertoire

Company Brief

Mumbai, February 19, 2009

Globosport India Pvt. Ltd., the premier Sport Marketing & Celebrity Management agency has just announced a brand new addition of event services to its extensive repertoire. This is a strengthening of its brand & entertainment division to provide an array of activation solutions and is a natural extension of Globosport’s business range and a step to becoming a one-stop shop for its clients as well as celebrities. The team is headed by Jeevan Nambiar – National Head – Events, who was previously with Kingfisher Airlines handling Brand Activation.

The team is supported by Kaushal Upreti - Associate Vice President – Marketing, Globosport Events. Kaushal was previously the regional head (south), Wizcraft; and Sujoy Ganguly - Associate Vice President – Operations, previously Country Head, TSM.

Onboard with long-term event marketing expertise, Jeevan Nambiar, says, “Our focus is to deliver positive brand experience to our customers and maximize our brand value to increase platforms for our celebrities, thereby creating a suitable value exchange with our clients and customers.”

Says Sujoy Ganguly, AVP Operations, “Our learnings from numerous large-scale sports events executed since 2002 stand us in good stead to create similar value for our activation event”.

Anirban Das Blah, CEO, Globosport says, “While we have successfully executed large format sports events in the past, we cannot be the biggest entertainment management company and not have a serious events business. The launch of Globosport Events is a statement of intent; Globosport has been the leader in the different business verticals that we operate in and Globosport Events will be no different.”

Kaushal Upreti, who brings in event & marketing knowledge of over a decade said, “Well people might say that the market is recessionary, but as a matter of fact this is the right time to move forward by making the customer experience “entertainment” in a new light. We aim to create entertainment that can be amplified to reach out, entertainment that can make one feel elated, entertainment that is by all means “the” right content for anything that requires eyeballs online or off-line, on-air or on-ground; and a promise to make your brand a superstar”.

The team includes Floyd D’Souza, who has previously worked with leading agencies like Grips Pro Events Pvt. Ltd. & Candid and Devinder Sablok, AGM - Marketing, who is moving in from Wizcraft International Entertainment Ltd. Looks like Globosport is initiating an ambitious strategy to approach activation with a heady dose of entertainment and with its kitty of Sport and Bollywood celebrities there will be many interesting events to watch out for!

For further information, please contact:

Globosport India Pvt. Ltd

Vidhi Guleria

Mobile: 9958407444

Email: vidhi@globosportworld.com