Shaadi.com makes Internet matchmaking secure

Company release, March 4, 2005

Mumbai

Continuing with its series of firsts, Shaadi.com the largest Matrimonial services provider with more than 30 Lakh registered members, and over 2,00,000 plus success stories has launched "Shaadi SEAL" - a feature designed to take authenticity of online matchmaking to a new orbit.

Interestingly, SEAL here is an acronym for "Screened, Examined & Attested Label". As the name suggests, Shaadi SEAL is awarded to profiles of members who authenticate key information about themselves by backing it up with documentary evidence; - full name, residential address, phone number, email address, date of birth, photo identity, education and occupation. The Shaadi SEAL team then attests the data against the documents. If everything is in order, the member's profile gets the Shaadi SEAL (shown alongside).

Most importantly, this profile attestation service is absolutely free. Says Shrinath Mithanthaya, Group Product Manager, Shaadi.com; "The advantages of Shaadi.com Matrimonials over conventional matchmaking options were always evident. Being the pioneers in the space we are continually looking at ways to make the experience more rewarding and the environment more secure. Launch of Shaadi SEAL is another step towards creating a safe and secure environment for people to find their life partners.”

Shaadi SEAL is the newest link in Shaadi.com's chain of first-to-market ideas to enhance customer experience. Some of the other firsts include -

The world's only matrimonial site with ISO 9001 certification, which goes to show that there are quality systems and processes in place to listen to customers, understand their requirements and address them.

The only matrimonial site with VeriSign and TRUSTe certification. The seals guarantee utmost confidentiality of all information about members and risk free transactions on the site.

First Indian matrimonial site to launch its own dedicated Messenger.

Only matrimonial site to offer real-time astrological matchmaking. Founded in 1997, Shaadi.com has quickly become one of the largest Internet companies in India and in the process, created an entirely new industry – online matchmaking. A unique concept, the site is a boon to individuals looking at widening their search for a life partner. The site helps individuals and parents to search for a potential match from an ever-increasing database of prospects from all over the world. Shaadi.com has also forayed into the brick and mortar space with Shaadi Point centers. Shaadi Point has been envisaged as a network of centers across India that offer services ranging from matchmaking to wedding planning through 250 centers that are currently being rolled out across the country

About People Interactive (I) Pvt. Ltd.

People Interactive (I) Pvt Ltd is part of People Group and operates businesses such as Shaadi.com, MAUJ and Fropper.com. MAUJ is a wireless value added services company and in a short span of time has emerged as the leading telecom content & services company in India. Fropper.com is India’s first friendship and social networking site. Since its launch Fropper.com has emerged as a key innovator in online community businesses. People Interactive is also a member of Nasscom, MAIT, FICCI, and a primary member of IOA.

About People Group

People Group was founded by Anupam Mittal in 1997 and has consistently grown by over 200% each year since then. The group currently employs over 300 people and is headquartered in Mumbai. In addition to 5 regional offices in India, People Group also has operations in UAE, UK, and the USA. Besides People Interactive, the group is involved in film production and event management through subsidiary companies, People Pictures and PEP Management respectively.

For further infomation please contact:

Elisha Saigal

98206 85950

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