Gillette Mach3 Turbo organises India Gaming Championship 2009

Company Brief

Mumbai, February 26, 2009

Gillette Mach3 Turbo India Gaming Championship ‘09, the biggest gaming tournament in India witnessed its Finals in Mumbai today. There were 48 finalists present battling it out to win the championship.

The tournament was announced with the launch of Gillette Mach 3 Turbo Winner razor on 8th January’09. All set to bring out the confidence and winning spirit in everyone, the tournament witnessed gamers participating in casual as well as hardcore games across 8 cities which included Mumbai, New Delhi, Hyderabad, Chennai, Ahmedabad, Kolkata, Pune and Bangalore. The Championship rapidly gained popularity amongst gamers.

The tournament showcased some of the most popular casual games like Cricket, Tennis, Street Soccer, Superbike Racing and hardcore games like NFS and Fifa ’08. A total of 1.16 gamers participated in this tournament across the country. This is world’s 2nd biggest gaming championship after World Cyber Games which received a participation of 1.6 million gamers.

Also seen at the event amongst the gamers was Bollywood hunk, Neil Nitin Mukesh to unveil ‘Aa Dekhein Zara’ game created by Zapak for his forthcoming movie ‘Aa Dekhe Zara’ and to felicitate the winners of the biggest gaming competition. When asked about his passion for gaming, he commented, “I have fond memories of playing games as a child and I still continue to game whenever I’m seeking some fun. I would like to take this opportunity to congratulate Gillette and Zapak who have set up a platform for the gamers through Gillette Mach3 Turbo India Gaming Championship’09 and hope that they come together again in future to keep up the spirit of gaming amongst the youth.”

Commenting on the success of the championship, Sumeet Narang, Marketing Manager - Gillette India, said, “Gillette Mach 3 Turbo has always been about bringing out the winner in everyone and the spirit to challenge the world. Since the launch of the brand, we have provided nothing but the best to the men of the country. Furthering our association with sports, we partnered with Zapak to launch the first-of-its kind India Gaming Championship at the launch of the new red look Gillette Mach 3 Turbo Winner Razor. It was an attempt to bring out the winner in everyone and give every sports enthusiast a chance to try their games online. The overwhelming response that we have received is extremely encouraging.”

Adding to this Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Ltd. said, “Gillette Mach 3 Turbo India Gaming Championship ‘09 has received an all time record turnout of 1.16 million. We are absolutely thrilled with the response it has received. India Gaming Championship ‘09 was a big platform for the gamers in our country to come forward and showcase their gaming talents. We want to develop and nurture the gaming talent in India with the help of such tournaments. We are very happy that all of us saw an exciting gaming competition with this tournament. I am happy that Gillette have joined hands with us to promote the biggest ever gaming championship in India and see the potential that the gamers hold in this country.”

Gillette Mach3 Turbo India Gaming Championship ’09 was a huge success and received an over-whelming response from gamers across the county.

For further information, please contact:

Hanmer MS&L Communications Pvt. Limited

Prashansa Jhaveri

Tel: 022 - 6752 4600

Email: prashansa@hanmermsl.com