Himalaya launches Diaper Rash Cream

Company Brief

New Delhi, March 04, 2009

Himalaya’s Diaper Rash Cream, with 100% herbal actives protects baby’s soft skin from rashes, inflammation and irritation caused due to the use of diapers. The clinically proven product with a soothing formulation is mild, effective and a “must have” for babies.

A clinical study done using Himalya’s Diaper Rash Cream showed that it was safe and efficacious in healing diaper rashes. Within three days, the cream’s soothing properties significantly reduced itching around the rash area.

Himalaya Baby Diaper Cream contains effective herbal ingredients like:

Aloe vera that moisturizes and soothes the skin

Almond oil, rich in Vitamin A to fight infections

Five-Leaved Chaste Tree (Vitex Negundo) which is anti-bacterial & anti-inflammatory

Nirgundi relieves pain in a mild and effective manner

Zinc calx (Yashada bhasma) keeps skin cool & dry and aids in healing rashes

What causes diaper rash?

Diaper rashes are usually caused by leaving the baby in a wet and soiled nappy or diaper for a long time. Another cause is due to the chemical reaction of deodorant in the diaper or the lotion or powder that may not suit the baby’s skin.

While using Himalaya Diaper Rash Cream, it is also important to follow some simple tips that will help heal the rashes and prevent rashes from reoccurring.

Keep the baby clean and dry by changing his nappy frequently, especially during nights.

Clean the baby well with every diaper change using warm water and cotton balls.

Use a slightly bigger diaper or keep the diaper a little loose for better air circulation.

Avoid using diaper when baby is indoors or not sleeping, as exposure to air helps heal the rash faster.

Himalaya Diaper Rash Cream is part of the complete Himalaya Baby Care range that includes Gentle Baby Shampoo, Nourishing Baby Oil, Moisturizing Baby Soap, Baby Lotion, Baby Cream, Baby Powder and Gentle Baby Wipes. The Baby Care range consists of pharmaceutical grade baby products, based on the traditional knowledge of Ayurveda and validated by modern science. The herbal ingredients make sure that your baby’s tender skin is well nourished and kept soft and healthy.

Himalaya Diaper Rash Cream is available at the exclusive Himalaya retail outlets and all major medical and general stores and is priced at Rs.60/- for a tube of 20 ml.

For further information, please contact:

Vaishnavi Corporate Communications

Krityanand Kundan

Mobile: 9990099562

Email: krityanand.kundan@vccpl.com