Reckitt Benckiser launches Harpic Power

Company Brief

New Delhi, March 04, 2009

Cleaning the toilet is a much reviled task for most of the households as they are dirty, smelly and tough to clean! For cleaning your toilet, Harpic, India's no. 1 toilet cleaning brand from Reckitt Benckiser has extended its range and brings you the best toilet cleaning solution in all new fragrances – Harpic Power Rose and Harpic Power Orange. These new variants are the ONLY toilet cleaning solution available which has the powerful cleaning ability of Harpic Power and pleasant fragrances of Rose and Orange. The all new Harpic is optimally thick so that it spreads evenly and coats the toilet bowl uniformly giving it more contact with unclean surface and hence more cleaning power.

New Harpic promises to tackle all the problems that are commonly found in the toilet and has unique Triple Action power that removes tough stains, kills all germs and fights odours. Harpic gives you full confidence that your toilet is always perfect!

Mr. Chander Mohan Sethi, Chairman and Managing Director Reckitt Benckiser (India) Ltd, said, “Through the years, Harpic has been committed to being the gold standard in toilet cleaning. With the introduction of new range of fragrance, Harpic has further improved – to being the best Harpic ever.”

The new Harpic fragrance range is available nationally in two sizes - 500 ml bottle at Rs 52, and 750 ml bottle at Rs 72.

The newly introduced Harpic power fragrances also bring with TV campaign “Take the Harpic Challenge”. The campaign is based on demonstrating the brand’s superior cleaning and is anchored by the famous TV star, Hussain Kuwajerwala.

For furtther information, please contact:

Integral PR Services Pvt. Ltd.

Yasser Alvi

Mobile: 9818871701

Email: yasser@integralpr.com