Sun Direct launches easy recharge plan

Company Brief

Chennai, March 09, 2009

Sun Direct Pvt Ltd, the leading direct-to-home (DTH) service provider has made it even easier to watch uninterrupted entertainment with their easy recharge options for all subscribers. This will enable the customer with the ease of recharging the account at their convenience any time and anywhere.

The new recharge options are through Phone, SMS, Online and Oxigen. Subscribers will have the freedom of making the payments from anywhere/ anytime in the country at their own convenience. A trend setting initiative from the defacto market leader in South India, Sun Direct has time and again set new benchmarks in service and customer initiatives in the DTH market.

Announcing the launch of this new services Mr Tony D’Silva, COO of Sun Direct said “As market leaders we constantly challenge ourselves to up the ante and introduce new initiatives; easy recharge is part of our customer service initiative to bring in superior entertainment experience and ease of service reach and usage to our fast growing customer base. We will be soon taking this service national to enable our subscribers enjoy a hassle free and uninterrupted viewing experience.”

Sun Direct has completed a year recently and renewals are fast coming up. The new recharge options will ensure uninterrupted viewing. Sun Direct offers 40 add on packages and are the only one to offer a bundle of channels on an a la carte basis. Subscriber has the option of picking and dropping sports Channels on the basis of their respective interests of a particular game and the new payment options will come handy for choosing the add on packs.

For further information, please contact:

Perfect Relations

Ajay Padmanabhan

Tel: 044 42696650

Email: apadmanabhan@perfectrelations.com