Luxor launches new Pilot Frixion pens

Company Brief

New Delhi, March 09, 2009

Luxor, the market leader in writing instruments, introduces new Pilot Frixion with Metamocolour ink technology in the Indian markets. The most unique feature of Frixion pen is the ink which disappears when exposed to heat and reappears when kept under the freezing temperature. Available in 8 colors such as blue, black, green, purple, pink, red, orange and light blue with 0.7mm cone tip, Frixion is affordably priced at Rs. 95. It is available across all exclusive Luxor Signature Stores and prominent retail and stationery stores.

Pilot Frixion uses thermo-sensitive ink, a patented technology from Japan and has an unmatched feature of disappearing when exposed to high temperature of 650C due to friction and reappears when kept under the freezing temperature of -200C. The Frixion pens come with a rubberized grip to retain the same old comfort and pleasure of writing. So now Write, Delete, Repeat! with new Pilot Frixion Ball Pen.

According to Ms. Pooja Jain, Executive Director, Luxor Group, “Luxor Group has become synonymous with innovation and technology and Pilot Frixion is the result of our efforts to always offer our customers the latest and the best products. Introduced after months of research, Frixion echoes our desire to excel in the industry. We are sure that the customers will experience pure writing pleasure with Frixion. The Frixion pens are a result of constant effort over a period of 32 years by Pilot Japan.”

Pilot marketed by Luxor made its foray into Indian markets in 1982 putting a dent in then prevalent Jotter Pens and hugely disorganized sector of writing instruments. Since that time it has remained a top choice for the Indian customer.

For further information, please contact:

Perfect Relations Ltd.

Neha Nagpal

Tel: 91-11-46667666

Email: nnagpal@perfectrelations.com