Henkel launches FA Men Xtreme deos

Company News

Chennai, March 16, 2009

Henkel India Limited has entered the male deodorant segment with the launch of FA Men Xtreme deos. As the name suggests, Fa Men Xtreme comes in 3 extremely powerful fragrances – Speedster, Energy Zone and Cool Wave. The superior international formulation in them contains a unique “X-protect” formula which gives a stronger fragrance and thereby doubles the freshness

Launched in March pan India, FA Men Xtreme will compete against leading men’s deodorant players such as Axe, Set Wet and Park Avenue targeting the young men of today. A lot of research has gone into the development of the new range, including the challenge of delivering a powerful, long-lasting fragrant experience that is safe on skin. Fa Men Xtreme is priced at an MRP of Rs 140.

FA is today one of the largest deodorant brands in India and has been rated as the no. 1 female deodorant in the top metros. Available in over 130 countries worldwide, FA offers a diverse range of deodorants catering to a variety of moods and tones. All FA deodorants come with the promise of 24 hour long-lasting protection and are skin-friendly.

For further nformation, please contact:

Hanmer MS&L

Karishma Shah

Tel: 022 - 6752 4600