L'Oreal Paris introduces Excellence Crème collection Colors of the Stars

Company Brief

Bangalore, March 19, 2009

L'Oreal Paris Excellence Crème launches a brand new colour collection: Colours of the stars. 4 glamorous fashion shades endorsed by 4 gorgeous movie stars. Transform your looks with the rich deep hair colours this season.

"Triple protection, perfect grey coverage & rich, long lasting colour. Does your hair colour do all that ?" L'Oreal Paris introduces the Excellence Crème Color of the stars with the promise of triple protection. The New Excellence crèm is the only triple protection home use crème colourant that protects the hair before, during and after colouring. Apart from being the no.1 in home coloration, the color of the stars also gives a sophisticated glam look. Now flaunt those dazzling tresses which will surly make heads turn.

In this collection, L'Oreal Paris Excellence Crème also launches a barnd new shade endorsed by the stunning Aishwarya Rai, who is also one of the global brand ambassadors for L'Oreal Paris.

Shade: 4.25 Aishwarya's Brown, a gorgeous brown with rich mahogany tones is perfect for Indian hair and skin tones.

Other glamorous shades within this colour collection are:

Shade: 3.16 Burgundy (endorsed by Eva Longoria) a rich burgundy with deep, yet subtle reflects.

Shade: 4.16 Deep Plum (endorsed by Rachida Brakni) a plum shade full of rich jewel like tones

Shade: 5.5 Mahogany Brown (endorsed by Laetitia Casta) a deep sensual brown that is luminous and sophisticated

The concept of 'Triple Protection':

Before: The new and innovative, patented pre-colour serum cares for any fragile dry ends by filling the fragile, porous areas so hair accepts colour evenly from root to tip helping to ensure a beautifully even colour result.

During: The extra protective non-drip crème colours, protects and covers hair evenly. The non-drip colour crème is so rich; it coats each strand of hair with vibrant, long-lasting colour and provides 100% grey coverage.

After: The protective after-colour conditioner with ceramide protein deep-conditions your hair after and between colourings, keeping it silky, shiny and healthy.

Go ahead and reveal the star in you because you're worth it!

Price (MRP): Rs. 459/-

Availability: Excellence Crème new Colors of the stars is available in 4 new shades along with the existing 11 shades at all L'Oreal Paris counters, select retail outlets and chemists' stores across India April 09 onwards.

For further information, please contact:

ActiMedia

Roshan M

Tel: 080 - 4154 0324

Email: roshan@actimediaindia.com